Content Creator

Job Role

We are looking for a creative, proactive, and brand-focused Content Creator to develop high-quality content across social media, product pages, and marketing campaigns for Jawai, our clean, healthy, and innovative food brand.
The ideal candidate should understand modern digital storytelling, food & wellness trends, and be able to convert ideas into engaging photo, video, and written content.

Key Responsibilities
Content Creation

• Create high-quality short videos (Reels, TikTok-style, product demos, recipes, brand storytelling).
• Shoot and edit product photos and lifestyle content.
• Develop creative concepts and scripts for brand campaigns.
• Create content showcasing product benefits, unboxing, packaging features, and behind-the-scenes.

Social Media Management

• Plan and post content regularly across Instagram, Facebook, YouTube, and other platforms.
• Maintain a consistent visual identity and tone of voice of Jawai.
• Track content performance and optimize based on metrics.

Brand Communication

• Understand Jawai’s USPs, ingredients, and product categories to create crisp and impactful messaging.
• Write captions, product descriptions, and social media copy.
• Coordinate with design and marketing teams for campaigns, launches, and promotions.

Influencer & Community Engagement

• Collaborate with influencers, micro-creators, and customers for user-generated content.
• Engage with followers via comments, DMs, and community interactions.
• Encourage reviews, testimonials, and brand advocacy.

Product & Market Understanding

• Stay updated with healthy food trends, packaging trends, and competitor activity.
• Suggest new content angles, reels ideas, and campaign opportunities.

Content Calendar & Strategy

• Plan and maintain a monthly content calendar.
• Ensure timely execution of content around launches, festivals, and promotions.

Requirements

• 1–3 years of experience in content creation, social media, or video production.
• Strong skills in video editing (CapCut/Premiere Pro), photography, and creative ideation.
• Basic understanding of food/health/wellness content is a plus.
• Ability to think visually and deliver crisp, trendy, and high-engagement content.
• Strong communication skills and ability to work independently.

Good to Have

• Experience with D2C brands.
• Knowledge of SEO, performance marketing basics, or analytics tools.
• Ability to appear on camera.

Job Types: Full-time, Permanent, Fresher

Pay: ₹12,000.00 - ₹25,000.00 per month

Work Location: In person