Content Creation Executive

Key Responsibilities:

• Develop and maintain a weekly content calendar aligned with platform objectives, seasonal activities, and user interests.
• Curate and publish relevant agriculture news, government schemes, mandi updates, weather forecasts, market trends, and best practices.
• Write, edit, or source high-quality blogs, articles, and success stories tailored to farmers, traders, and agriprofessionals.
• Ensure content is SEO-optimized, easy to read, mobile-friendly, and localized where needed.
• Coordinate with subject matter experts, agri-influencers, or field teams for authentic content contributions.
• Use AI tools (e.g., content generators, language models) for drafting and scaling content production efficiently.
• Analyse content performance metrics (engagement, read time, shares, etc.) and adjust strategy accordingly.
• Build and maintain a structured knowledge base for users, focusing on practical, regional, and seasonal relevance.
• Monitor user feedback to improve the content experience and increase platform stickiness.

Required Qualifications:

• Education: Bachelor's degree in Journalism, Communications, Agriculture, or related fields
• 3+ years of experience
• Strong command of content writing, editing, and proofreading
• Experience in curating digital content from multiple sources
• Working knowledge of SEO principles and content management tools (WordPress, CMS platforms, etc.)
• Familiarity with AI tools for content generation or editing (ChatGPT, Grammarly, etc.)
• Ability to tailor content for rural, non-English-speaking, or mobile-first audiences
• Creative mindset, attention to detail, and strong organizational skills
• Preferred experience: agri-media, digital journalism, or content roles in rural engagement platform