Key Responsibilities: Develop and maintain daily, weekly, and monthly dashboards covering key performance indicators (KPIs) across all platform functions (onboarding, transactions, user activity, engagement, etc.). Monitor and analyze user behavior, platform flows, conversion metrics, retention, and churn trends. Identify performance gaps, inefficiencies, or anomalies, and suggest improvements or experiments Collaborate with cross-functional teams to support data requirements for campaigns, product updates, and operational initiatives. Create custom reports and visualize insights using tools like Google Data Studio, Power BI, Tableau, or similar platforms. Ensure data accuracy and integrity by working closely with the tech and product teams on backend integrations and data models. Present insights in a clear, concise format to leadership and stakeholders to inform strategy and priorities. Support A/B testing initiatives, cohort analysis, and predictive models for business growth. Required Qualifications: Education: Bachelor's degree in Statistics, Mathematics, Business Analytics, Computer Science, or related field 2-5 years of experience Proficiency in data visualization tools (e.g., Power BI, Google Data Studio, Tableau) Strong command of Excel/Google Sheets, SQL, and analytics platforms (e.g., Google Analytics, Mixpanel) Ability to interpret complex data and turn it into clear, actionable insights Strong understanding of KPIs, metrics, and business reporting Analytical mindset with excellent problem-solving and communication skills Attention to detail, consistency, and time management in reporting cycles Preferred experience: agri-tech, e-commerce, or marketplace platforms is a plus, Data Warehous
Key Responsibilities: Develop and maintain a weekly content calendar aligned with platform objectives, seasonal activities, and user interests. Curate and publish relevant agriculture news, government schemes, mandi updates, weather forecasts, market trends, and best practices. Write, edit, or source high-quality blogs, articles, and success stories tailored to farmers, traders, and agriprofessionals. Ensure content is SEO-optimized, easy to read, mobile-friendly, and localized where needed. Coordinate with subject matter experts, agri-influencers, or field teams for authentic content contributions. Use AI tools (e.g., content generators, language models) for drafting and scaling content production efficiently. Analyse content performance metrics (engagement, read time, shares, etc.) and adjust strategy accordingly. Build and maintain a structured knowledge base for users, focusing on practical, regional, and seasonal relevance. Monitor user feedback to improve the content experience and increase platform stickiness. Required Qualifications: Education: Bachelor's degree in Journalism, Communications, Agriculture, or related fields 3+ years of experience Strong command of content writing, editing, and proofreading Experience in curating digital content from multiple sources Working knowledge of SEO principles and content management tools (WordPress, CMS platforms, etc.) Familiarity with AI tools for content generation or editing (ChatGPT, Grammarly, etc.) Ability to tailor content for rural, non-English-speaking, or mobile-first audiences Creative mindset, attention to detail, and strong organizational skills Preferred experience: agri-media, digital journalism, or content roles in rural engagement platform