Content & Copywriter – Marketing Team

Job Title: Content & Copywriter – Marketing Team

About the Role

We are looking for a versatile and marketing-savvy Content & Copywriter to join our in-house team at Fair Future. You will work closely with our digital marketing and creative teams to craft impactful content across multiple formats—from scroll-stopping reels to persuasive landing pages and in-depth blogs.

You must understand how to write for different stages of the buyer journey, apply frameworks like AIDA, and create content that not only sounds good—but drives results.

Key Responsibilities

• Write, edit, and optimize long-form content: blog posts, articles, thought leadership pieces
• Craft short-form marketing copy: ads, captions, emailers, WhatsApp scripts, call scripts
• Collaborate with designers and video team to create infographics, posters, reels, and carousels
• Write compelling and conversion-focused landing pages and website content
• Support campaign planning with copy for lead generation, retargeting, and nurture workflows
• Bring marketing frameworks like AIDA, PAS, and TOFU-MOFU-BOFU to your writing
• Conduct light research on industry trends, competitors, and keywords to support strategic content
• Review and proof content across the funnel for clarity, consistency, and emotional connect

Skills & Requirements

• 1–3 years of relevant experience in a content writing or copywriting role (agency or in-house)
• Strong grasp of digital marketing fundamentals and frameworks (AIDA, awareness funnels, etc.)
• Exceptional writing, editing, and proofreading skills in English
• Ability to adapt tone and messaging for different ICPs (students, parents, etc.)
• Comfortable working on multiple projects with tight turnarounds
• Basic familiarity with tools like Canva, Grammarly, Notion, or Google Docs
• Bonus: Experience writing for education, youth-focused, or service-based brands

Content Types You'll Work On

• Blogs & SEO articles
• Website and landing pages
• Paid ad copy (Meta, Google)
• Instagram & YouTube reel scripts
• Email and WhatsApp copy
• Infographics & posters
• Event collateral and testimonials

Why Join Us?

At Fair Future, you’ll be part of a growing in-house marketing team that’s reimagining how education is marketed in India. You’ll create content that helps students make life-changing decisions—and grow your own creative and strategic skills in the process.

Work Mode:

Full-time | On-site (Kochi Office)