Content and Social Media Lead

Job Summary:

Our client is hiring a dynamic Content Writer with an engineering background (B.E/B.Tech in

Civil or Mechanical) to create and publish content that drives awareness and adoption of

engineering software products such as IdeaStatica, SDS2, LUSAS, GEO5, and Allplan. The

ideal candidate will take the input ideas from the Product Specialist and further prepare

attractive visual content than can be used in Website, social media like YouTube Videos and

LinkedIn.

Key Responsibilities:

• Develop engaging, technically accurate, and persuasive content to market

engineering software products.

• Write blogs, website copy, brochures, case studies, product guides, and newsletters

tailored to structural and civil engineering audiences.

• Prepare video content to communicate ideas to users for using raw inputs provided

by Product Engineers.

• Collaborate with the sales and technical teams to gather inputs and highlight product

features, benefits, and differentiators.

• Optimize all content for SEO and digital campaigns to maximize reach and visibility.

• Prepare email campaigns, landing page content, and marketing collaterals to support

product penetration.

• Research competitor offerings, industry trends, and customer pain points to create

impactful messaging.

• Track and report content performance across social media and digital platforms.

Qualifications & Skills:

• 2+ years of experience in content writing, technical writing, or digital marketing

(engineering/software domain preferred).

• Strong writing, editing, and communication skills with the ability to simplify technical

concepts.

• Familiarity with digital marketing practices, SEO, and social media content creation.

• Proficiency in MS Office; exposure to design/creative tools (Canva, Photoshop, etc.)

and video editing software is a plus.

• Knowledge of CMS platforms (WordPress) and email campaign tools.

• B.E/B.Tech in Civil or Mechanical Engineering Preferable.

Key Attributes:

• Passion for technology, engineering, and software solutions.

• Creativity in presenting technical information for marketing impact.

• Strong research and analytical ability.

• Ability to work independently and deliver within deadlines.