Content and Creative Writers

As a creative and quick-thinking writer at FITPASS, you will play a key role in bringing strong ideas to life across various formats. Your understanding of fitness culture, storytelling, and sharp communication skills will be essential for thriving in this dynamic work environment. Key Responsibilities: - Write engaging social media content - Create impactful performance & retention copy for ads, push notifications, and app content - Develop SEO-friendly blogs focusing on fitness, wellness, and nutrition - Craft clear and crisp video scripts - Draft effective B2B emailers, newsletters, and user journeys - Collaborate closely with designers and editors to create aligned, on-brand creatives - Coordinate cross-functionally with different teams - Conduct analytics and reporting to measure content performance Qualifications Required: - Strong creative writing skills across various formats - Ability to adapt tone for different audiences - Clear understanding of brand voice and storytelling - Experience in fitness, lifestyle, tech, or agency environments (preferred) - Strong time management skills Technical Skills: - Proficiency in MS Office - Familiarity with Google Docs - Experience with AI writing/ideation tools - Basic understanding of Canva or design principles FITPASS encourages individuals with a passion for writing and a keen interest in fitness and wellness to apply for this exciting opportunity. If you are ready to showcase your creativity and contribute to engaging content creation, please send your CV to hr@fitpass.co.in.,