Content Analyst

For our rapidly growing content marketing division, we are in search of a talented content writer with a strong background in writing for the hospitality industry. As a content writer, you will be tasked with blending creativity with project management skills to deliver high-quality content that resonates with our target audience. Your primary responsibilities will include: Developing and Executing Content Strategies: You will be responsible for creating and implementing comprehensive content strategies that align with client objectives, audience preferences, and industry trends. This will involve conducting detailed keyword research and structuring SEO-optimized content to enhance organic visibility. Content Creation & Editorial Oversight: Your role will entail crafting, editing, and proofreading engaging content across various formats such as web pages, blogs, digital ads, and social media posts. It is crucial to ensure that all content is not only accurate but also aligns with performance metrics. Cross-Channel Marketing Alignment: Collaboration with the marketing and design teams is key to developing cohesive messaging strategies across different channels including paid, organic, and social media. Your ability to translate content strategies into effective campaigns that support business goals will be vital. Brand Compliance: Maintaining consistency in voice, tone, and visual identity by adhering to brand guidelines across different industries and client verticals. Adapting content styles to suit diverse business types while upholding clarity and professionalism is essential. In addition to the above responsibilities, the ideal candidate should possess the following skills and experience: - Strong communication skills and a passion for creating impactful content - Exceptional writing abilities with proficiency in written and verbal English (American) - Capacity to produce clear, persuasive, and original copy while avoiding clichs and redundant language - Comfort working in a collaborative creative environment and meeting deadlines under pressure - Active participation in brainstorming sessions with creative and management teams - Experience working in globally distributed teams and adapting to evolving environments - Proficiency in organization, numerical data, Excel, and project management tools - Understanding of SEO, Paid Advertising, and Social Media principles as they relate to content - Previous experience in social media marketing and/or vendor management is preferred - Familiarity with project management and time tracking tools like Jira, Wrike, and Asana - Ability to handle number crunching, projections, and advanced Excel functions Qualifications for this role include: - 5+ years of experience in brand content marketing, copywriting, or in-house creative teams, with exposure to project/operations management - Bachelor's degree in Journalism, Communications, Advertising, Creative Writing, or a related field (preferred but not mandatory) - A strong portfolio showcasing exceptional copywriting skills and the ability to work on both short and long-form content - Demonstrated success in crafting copy-led campaigns (paid and organic) with impactful headlines, body content, and taglines - Experience in writing for major consumer brands, particularly in the hospitality and retail sectors, including radio and film scripts (a plus, but not mandatory) If you are a seasoned content writer with a passion for creating compelling narratives and are seeking a dynamic work environment that values creativity and innovation, we encourage you to apply for this exciting opportunity.,