Co-Founder

Job Summary

We are seeking a passionate and driven Co-Founder to join the leadership team of Crank. You will play a pivotal role in shaping the brand, building the go-to-market strategy, managing operations, and driving exponential growth. This role is ideal for someone with a start-up mindset, entrepreneurial energy, and solid experience in FMCG or beverage sectors. You’ll act not just as a business builder, but as a brand visionary and growth catalyst.

Key Responsibilities

• Co-own the vision, strategy, and execution of the Crank brand alongside founding members.
• Lead brand development, marketing, sales channels, and go-to-market plans.
• Identify and manage vendors for product development, packaging, supply chain, and logistics.
• Build distribution partnerships across retail, D2C, online marketplaces, gyms, and institutions.
• Drive customer acquisition, retention, and brand engagement.
• Oversee compliance, food safety, FSSAI approvals, and shelf-life strategies.
• Monitor P&L, cash flow, and ensure operational efficiency across the business lifecycle.
• Collaborate with digital, creative, and e-commerce teams to scale the brand presence.
• Represent Crank at investor pitches, networking events, and trade shows.
• Play an active role in fundraising and investor management if required.

Who You Are

• Highly entrepreneurial, hands-on, and deeply motivated to build from scratch
• Creative thinker with a strong commercial understanding of consumer markets
• Effective communicator and team leader with problem-solving agility
• Willing to take ownership and move fast in a high-growth environment

Skills & Competencies

• 5+ years of experience in FMCG, beverage, or startup environments
• Deep knowledge of supply chain, marketing, or business operations
• Familiarity with retail and digital sales models (D2C, Amazon, Quick Commerce, etc.)
• Experience working with vendors, distributors, manufacturers, and agencies
• Knowledge of food and beverage compliance norms (FSSAI, labeling, etc.)

Qualifications

• Bachelor’s degree in Business, Marketing, Food Science, or a related field
• MBA or equivalent entrepreneurial experience is a plus

Job Types: Full-time, Permanent, Fresher

Schedule:

• Day shift
• Monday to Friday

Work Location: In person