Co-Founder

Company Description

NumaSelf is a consumer-first mental health platform built to make therapy feel human. We believe that mental health today isn't an access problem - it's a trust, relevance, and follow-through problem.

Most platforms feel clinical or disconnected from how people actually live and work. Our mission is to make mental health care a lifestyle, not a one-time intervention.

Role Description

We're looking for a Co-Founder passionate about mental health to help shape growth, narrative, and distribution from the ground up.

This is a true founding role, not a marketing position. You will help define how NumaSelf is discovered, trusted, and chosen.

What You'll Co-own

Growth & Distribution

• Content-led growth (Instagram, community, organic channels)
• Early acquisition experiments and funnel design
• Trust-building loops (education, storytelling, social proof)

Brand & Narrative

• Positioning NumaSelf in a crowded mental health landscape
• Defining tone, voice, and messaging across channels
• Creating clarity around who this is for and why it matters

Early-Stage Strategy

• Partnering on product direction from a growth lens
• Identifying what to double down on vs what to kill fast
• Helping move the company from intuition ? signal ? conviction

Who is this for:

This role is for someone who:

• Cares deeply about mental health as a real problem, not a trend
• Has built or scaled a consumer product (0?1 or 1?10)
• Understands distribution deeply, not just tactics
• Thinks in systems, not hacks
• Is comfortable with ambiguity and fast iteration

You might have been:

• An early growth leader at a startup
• A founder or ex-founder
• A senior operator ready to build from zero

Who is this not for:

• Anyone who treats mental health as just another category

Working Model

• Trial-first approach: 4 weeks of working together on real problems
• Equity & role clarity after proven collaboration and alignment
• High trust, low ego, high accountability

Why Join Now

• You'll shape the foundation, not just execute a plan
• You'll influence product, brand, and culture from day one
• You'll work on a problem that matters deeply and scales meaningfully
• You won't be joining a startup - you'll be building one

Qualifications

• Deep commitment to ethical, human-centered mental health care
• Experience scaling consumer services 0?1 / 1?10
• Strong sales, marketing and growth background
• Entrepreneurial mindset with sound decision-making