Cluster Outreach & Awareness Coordinator MSME Lean Scheme

1 Position Title

Cluster Outreach & Awareness Coordinator MSME Lean Scheme

2 Core Purpose

Mobilise Delhi-NCR MSMEs for the Lean Scheme by:

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Purpose Pillar

What Success Looks Like

1

MSME Outreach & On-boarding

Robust contact list for every industrial pocket; 70 % of visited units sign up on the Lean portal.

2

Database Creation & Upkeep

Clean Excel/Google-Sheet with Udyam No., contact details, product line, turnover, etc., updated weekly.

3

Stakeholder Communication

WhatsApp groups & email loops set up within first month for each cluster.

4

Awareness Programmes

One one-day session per cluster per quarter with 25 MSME attendees (eligible for scheme reimbursement).

5

Reporting

Concise monthly progress report submitted by the 3rd working day of every month.

3 Key Responsibilities

• Cluster Mapping & Lead Generation – Use Udyam directory, DIC lists and local associations to compile a universe of MSMEs; group them into mini-clusters.
• Industrial Visits & Relationship Building – Conduct ~15 site calls per week to explain scheme benefits, collect company data, and guide owners through the sign-up form.
• Database Management – Maintain a live spreadsheet; ensure 100 % of mandatory fields are filled and export-ready for the Implementing Agency (IA).
• Organise Awareness Programmes – Handle venue, invites, banners, feedback forms; co-ordinate with IA/consultants for technical content delivery.
• Liaison & Escalation – Act as single touch-point between MSMEs, the IA (NPC/QCI) and DC-MSME for queries on eligibility, reimbursements, paperwork.

4 Essential Qualifications & Skills

• Education: Any graduate (Commerce / Management / Engineering preferred).
• Experience: 1 – 3 years in field sales, community development, NGO outreach or MSME engagement.
• Technical: Basic MS-Excel / Google Sheets; comfortable with email & WhatsApp broadcast tools. (No prior Lean / 5S knowledge required; technical sessions will be handled by consultants.)
• Soft: Hindi & English fluency, persuasive communication, event organisation, self-motivated traveller.
• Mobility: Ready for frequent travel across Delhi, Gurugram, Noida, Ghaziabad, Faridabad, Manesar, Bhiwadi.