Chief Branding and Engagement Officer

As the Branding Strategy Manager for the College, your primary responsibility will be to develop and implement a comprehensive branding strategy that aligns with the College's mission and objectives. You will oversee all marketing and communication efforts to ensure consistency in messaging across various platforms. Additionally, you will focus on enhancing student and community engagement through innovative outreach programs and initiatives. Collaborating with academic departments to highlight academic offerings and achievements will also be a key aspect of your role. Managing public relations efforts to enhance the visibility and reputation of the institution will be crucial. To drive brand development and engagement strategies, you will analyze market trends and consumer insights. Leading a team of marketing professionals and coordinating with external vendors may be necessary, along with reporting branding and engagement performance metrics to the senior leadership team. **Key Responsibilities:** - Develop and implement a comprehensive branding strategy aligned with the College's mission. - Oversee marketing and communication efforts to ensure consistent messaging. - Enhance student and community engagement through innovative programs. - Collaborate with academic departments to showcase academic offerings. - Manage public relations to improve institution visibility and reputation. - Analyze market trends and consumer insights for strategy development. - Lead a team of marketing professionals and coordinate external efforts. - Report on branding and engagement performance metrics to senior leadership. **Qualifications Required:** - Master's degree in Marketing, Branding, Business Administration (M.A./M.B.A.) or related field. - Minimum of 4 years of branding or marketing experience, preferably in education. - Strong leadership and team management skills. - Proficiency in data analysis for strategic decision-making. - Excellent communication and interpersonal skills. - Ability to think creatively and execute innovative branding campaigns. - Experience with digital marketing strategies and engagement tools. - Strong understanding of higher education landscape and trends. As the Branding Strategy Manager for the College, your primary responsibility will be to develop and implement a comprehensive branding strategy that aligns with the College's mission and objectives. You will oversee all marketing and communication efforts to ensure consistency in messaging across various platforms. Additionally, you will focus on enhancing student and community engagement through innovative outreach programs and initiatives. Collaborating with academic departments to highlight academic offerings and achievements will also be a key aspect of your role. Managing public relations efforts to enhance the visibility and reputation of the institution will be crucial. To drive brand development and engagement strategies, you will analyze market trends and consumer insights. Leading a team of marketing professionals and coordinating with external vendors may be necessary, along with reporting branding and engagement performance metrics to the senior leadership team. **Key Responsibilities:** - Develop and implement a comprehensive branding strategy aligned with the College's mission. - Oversee marketing and communication efforts to ensure consistent messaging. - Enhance student and community engagement through innovative programs. - Collaborate with academic departments to showcase academic offerings. - Manage public relations to improve institution visibility and reputation. - Analyze market trends and consumer insights for strategy development. - Lead a team of marketing professionals and coordinate external efforts. - Report on branding and engagement performance metrics to senior leadership. **Qualifications Required:** - Master's degree in Marketing, Branding, Business Administration (M.A./M.B.A.) or related field. - Minimum of 4 years of branding or marketing experience, preferably in education. - Strong leadership and team management skills. - Proficiency in data analysis for strategic decision-making. - Excellent communication and interpersonal skills. - Ability to think creatively and execute innovative branding campaigns. - Experience with digital marketing strategies and engagement tools. - Strong understanding of higher education landscape and trends.