Channel Strategy Manager

Job Description

Role purpose Execute business plans to meet or exceed our financial objectives Develop collaborative partnerships with our customers Develop productive working relationships with key customer contacts in a positive way. Leverage consumer insights and partnering with customers to input into the development of a joint business plan. Accountabilities Business accountabilities Channel Excellence Manager will be responsible for Creating drive channel strategy for the the country have alignment of the stakeholders Drive around direct channel appointments their performance Drive organisational s focus on retailer reach, penetration So thru relevant data points @ country/divisional/ region level. Drive the loyalty initiatives around direct channel partners non-transactional accounts Drive adoption of digital initiatives tools linked to the channel Monitoring the competitior activity linked to channel plan the actions Develop a common calendar planning of channel initiatives. Introduce channel management processes and methods where such methods do not currently exist. Upskill relevant teams. Knowledge, experience & capabilities Critical knowledge Sales and Marketing principles, particularly around channel mgmt., loyalty programs and marketing communications Understanding of