Channel Strategist

Role Overview: Marketing Communications (Marcom) is the creatively-led global team that oversees Apple's consumer-facing marketing. The India team is seeking an experienced Channel (Partner) Strategist to shape how Apple shows up within partners" marketing, advertising, and customer experience. As a Channel Strategist, you will work on developing effective initiatives that drive business growth for both Apple and its partners. Key Responsibilities: - Partner with Partner Communications, Channel, Brand, Creative, and Interactive teams to drive innovative and world-class creative work - Collaborate within the organization to gather insights and develop clear and actionable briefs across various creative and strategic outputs - Conduct research and develop strategic opportunities in the channel, covering business and brand goals, key insights, prioritized focus areas, and measurement - Implement measurement frameworks to analyze and optimize the success of initiatives - Lead workshops and strategic conversations to find shared areas of focus and build relationships with diverse stakeholders - Support cross-functional initiatives that extend into the channel with strategic insights to enable success - Participate in annual planning to define channel opportunities that support organizational goals Qualifications Required: - 12+ years of strategic experience at a brand or agency - Deep understanding of full-funnel brand, marketing, and customer experience approaches - Proven track record of connecting business and marketing objectives with effective customer-facing solutions - Skilled at creating clarity and alignment with senior and cross-functional team members - Strong communication skills with the ability to write and deliver clear and actionable briefs Additional Details: - Experience working with retailers and delivering e-commerce and social platform strategies is preferred - History of working in a strategic role for a global brand with similar channel initiatives is a plus - Ability to understand, interrogate, and distill data and insights from various sources - Strong ability to identify the correct strategy quickly and collaborate effectively with diverse viewpoints - Entrepreneurial mindset with curiosity and drive to pursue new opportunities (Note: Omitted the "Submit CV" instruction as it is not relevant for the job description),