Channel Marketing Executive

Role & responsibilities

The Channel Marketing Executive is responsible for developing and executing channel-specific marketing strategies to drive brand visibility, distribution, and sales performance across assigned trade channels (e.g., Modern Trade, General Trade, On-Premise, E-commerce). The role bridges brand marketing and sales to ensure effective in-market execution aligned with business objectives.

Key Responsibilities

Channel Strategy & Planning

• Develop and implement channel-specific marketing plans aligned with overall brand and business strategy
• Customize brand initiatives to suit different channels (Modern Trade, General Trade, On-Premise, HoReCa, E-commerce)
• Support annual and quarterly channel planning with sales teams
  

Trade Marketing & Execution

• Plan and execute in-store promotions, activations, and point-of-sale (POS) initiatives
• Ensure effective rollout of visibility tools (displays, chillers, signage, merchandising materials)
• Monitor execution quality and compliance across channels
  

Sales Collaboration

• Work closely with sales teams to drive distribution, visibility, and volume growth
• Support new product launches with channel-specific activation plans
• Analyze sales performance and recommend corrective actions
  

Budget & ROI Management

• Manage channel marketing budgets and track spend vs. plan
• Evaluate ROI of promotions and in-market activities
• Optimize spend based on performance insights
  

Market & Consumer Insights

• Track channel trends, shopper behavior, and competitor activities
• Conduct store audits and market visits to identify opportunities and gaps
• Share insights with brand and sales teams for continuous improvement
  

Reporting & Analysis

• Prepare post-promotion and campaign performance reports
• Maintain dashboards for channel KPIs such as distribution, visibility, and promo effectiveness

Requirement:

• Must have a 2 wheeler and valid DL
• Minimum 3+ years of experience in Marketing (ATL & BTL activities)
• Open to travel within city
• Must be a Graduate