Channel Manager

Role & responsibilities

• Business Development & Target Achievement
• Monitor daily/weekly/monthly performance of branches against set targets.
• Drive new customer acquisition and cross-selling of relevant products.
• Implement marketing and customer acquisition campaigns to support business growth
• Act as a bridge between product teams and branch banking teams to ensure smooth delivery and implementation of strategies.
• Provide product training, refresher modules, and on-ground support to branch teams.
• Facilitate lead management, campaign tracking, and ensure conversion of leads to business
• Focus on improving book size, product holding per customer, and customer activation.
• Analyze branch portfolio health , initiate reactivation campaigns.
• Drive customer segmentation and offer appropriate solutions to enhance wallet share.
• Minimize errors and rejections by strengthening process awareness at branch levels.
• Conduct periodic audits, mystery shopping, and implement feedback mechanisms.
• Publish branch-wise performance MIS and dashboards for leadership visibility.
• Prepare monthly and quarterly review decks and participate in performance reviews.
• Use data analytics to identify gaps and growth opportunities.

Preferred candidate profile

• Minimum work experience 10 to 15yrs
• Prior experience in team handling
• Excellent written and oral communication
• Proficiency in Excel, PowerPoint, and BI tools
• Strategic thinking
• Result orientation
• Problem-solving