Job Title: CEO Office – Growth
Company: Better (Parent of Study in Asia & BetterOS)Location: Remote / Asia-based Preferred⸻About BetterBetter is building the infrastructure for the next era of global student mobility. Our two flagship ventures—Study in Asia and BetterOS—are reshaping how students discover opportunities and how education agents operate, with AI at the core.We don’t play by the rules. And neither should you.⸻The Role: CEO Office – GrowthThis is not your typical marketing role.We’re looking for a growth hacker with range—someone who can think like a strategist, move like a founder, and execute like an operator.This role sits within the CEO Office, not a conventional marketing department. Your mission is to engineer momentum, amplify stories, and inject virality, velocity, and visibility across everything we do.You will work directly with the CEO to ship growth campaigns that break the internet, build the brand, and drive measurable outcomes. From zero-to-one launches to full-funnel GTM, you’ll be in the engine room of one of the boldest ventures in global education.⸻What You’ll OwnYou’ll have full creative and operational control of our most high-leverage growth levers, including: • Content Strategy: Own the brand voice across platforms, with hooks that punch through. • Influencer & Creator Marketing: Activate voices that move culture. • Paid + Retargeting Ads: Architect performance funnels that convert curiosity into action. • Email + Drip Campaigns: Build sequences that close the loop and drive action. • Events Playbook: Engineer unforgettable online/offline activations that drive buzz. • BDR Strategy: Own and optimize outbound growth—not just awareness but acquisition. • Full-funnel Growth Ops: From first impression to conversion, you’re in control.⸻What You’ll Do • Launch Outrageous Growth Experiments: Design campaigns people screenshot. Create stories media can’t ignore. • Engineer Virality: Create referral loops, memeable moments, and shareable drops. • Bridge Product + Growth: Work with product teams to bake growth into the experience. • Work Closely with the CEO: Be the CEO’s sparring partner for bold bets and quick moves. • Speed > Perfection: Move fast, test wild, scale what works.⸻Who You Are • A creative instigator with taste, speed, and execution chops • 5+ years of experience across growth, marketing, content, or founder-type roles • You’ve led or contributed to viral campaigns, community launches, or unconventional GTMs • Fluent in internet culture, creator economy, and performance marketing • You don’t ask for permission—you build and ship • Bonus: Experience in edtech, emerging markets, or youth culture⸻Why This Is Wild • Direct access to the CEO and leadership team • Full freedom to create campaigns most companies would never greenlight • High-trust, high-speed, high-impact environment • Join a company building real infrastructure for the next wave of education⸻🎤 This is for the misfits, rebels, and creative tacticians who want to build something unforgettable.If you’ve ever said, “Just give me one shot to do something big”—This is it.👉 Apply now. Or better yet—launch a campaign that makes us chase you.
