Category Manager - Healthcare & Beauty, Fashion, Mom & Baby

Company Overview

We are a leading e-commerce marketplace platform connecting millions of customers with thousands of sellers across India. We're seeking an experienced Category Manager to drive growth and strategy across our Healthcare & Beauty, Fashion, and Mom & Baby categories - three of our fastest-growing and most customer-centric verticals.

Position Summary

The Category Manager will be responsible for developing and executing comprehensive category strategies to drive revenue growth, enhance customer experience, and strengthen brand partnerships across Healthcare & Beauty, Fashion, and Mom & Baby categories. This role requires deep understanding of consumer behavior, brand dynamics, and marketplace trends in these lifestyle-focused categories.

Key Responsibilities

Category Strategy & Planning

• Develop and implement comprehensive category growth strategies aligned with business objectives and consumer trends
• Conduct market research and competitive analysis to identify growth opportunities in beauty, fashion, and parenting segments
• Create category roadmaps, seasonal merchandising plans, and trend-based assortment strategies
• Define category positioning and value propositions for different customer demographics and life stages
• Analyze category performance metrics and implement data-driven improvements across all three verticals

Brand & Vendor Management

• Onboard and manage relationships with key beauty brands, fashion labels, and baby care companies
• Negotiate commercial terms, pricing strategies, and exclusive partnership agreements
• Collaborate with brands on product launches, seasonal collections, and limited edition releases
• Develop co-marketing initiatives and brand showcases to enhance visibility
• Conduct regular business reviews and performance assessments with brand partners
• Manage influencer and celebrity brand collaborations

Product Portfolio & Assortment Management

• Curate and optimize product catalog ensuring comprehensive coverage across beauty, fashion, and baby care segments
• Ensure product listing quality, compliance with regulatory standards, and accurate categorization
• Manage product launches including new brand introductions, seasonal fashion collections, and baby milestone products
• Monitor product performance and implement corrective actions for underperforming items
• Collaborate with private label teams on exclusive product development opportunities
• Oversee size charts, fit guides, and product specifications for fashion items

Marketing & Merchandising

• Plan and execute category-specific marketing campaigns including beauty tutorials, fashion showcases, and parenting content
• Optimize product visibility through search, browse, and recommendation algorithms
• Coordinate with marketing teams on advertising strategies, influencer partnerships, and content marketing
• Develop category-specific content strategy including styling guides, beauty tips, and parenting advice
• Manage pricing strategies, promotional calendar, and seasonal sales events
• Create and manage category-specific landing pages and microsites

Customer Experience & Engagement

• Develop customer journey maps and optimize purchase experience for each category
• Implement personalization strategies based on customer preferences and purchase history
• Manage customer feedback, reviews, and ratings to improve category performance
• Coordinate with customer service teams to resolve category-specific issues
• Develop loyalty programs and retention strategies for high-value customer segments
• Monitor and improve key customer metrics including NPS, repeat purchase rate, and customer lifetime value

Analytics & Performance Management

• Track and analyze key performance indicators including GMV, units sold, conversion rates, and customer acquisition
• Prepare regular reports and presentations for senior management on category performance
• Conduct deep-dive analysis on category trends, seasonal patterns, and customer behavior
• Implement A/B tests and experiments to optimize category performance and customer experience
• Monitor competitive landscape and benchmark performance against industry standards
• Analyze return rates and customer satisfaction metrics to identify improvement opportunities

Compliance & Regulatory Management

• Ensure compliance with healthcare and cosmetic regulations (FDA, BIS standards)
• Manage age-appropriate product categorization and safety requirements for baby products
• Oversee brand authenticity verification and anti-counterfeiting measures
• Coordinate with legal teams on advertising compliance and claim substantiation
• Implement responsible marketing practices for healthcare and baby products

Required Qualifications

Education & Experience

• Bachelor's degree in Business Administration, Marketing, Fashion Management, or related field
• 4-7 years of experience in e-commerce, retail, fashion, beauty, or FMCG industries
• Prior experience in category management, brand management, or business development
• Experience with Healthcare & Beauty, Fashion, or Mom & Baby categories strongly preferred

Technical Skills

• Proficiency in data analysis tools (Excel, SQL, Python/R preferred)
• Experience with e-commerce platforms and marketplace tools
• Knowledge of digital marketing, social media, and influencer marketing
• Familiarity with inventory management and demand forecasting
• Understanding of Indian e-commerce regulations and category-specific compliance requirements

Core Competencies

• Strong analytical and problem-solving skills with attention to detail
• Excellent communication and presentation abilities
• Proven negotiation and relationship management skills
• Deep understanding of consumer behavior and lifestyle trends
• Customer-centric mindset with focus on user experience
• Ability to work in fast-paced, dynamic environments
• Strong project management and organizational skills

Industry Knowledge

• Deep understanding of Indian marketplace ecosystem and consumer preferences
• Knowledge of beauty trends, fashion cycles, and parenting needs
• Awareness of brand dynamics and retail ecosystem in lifestyle categories
• Understanding of seasonal patterns and festival-based marketing
• Familiarity with mobile commerce and social commerce trends
• Knowledge of influencer marketing and content-driven sales strategies

Preferred Qualifications

• Experience with Amazon, Flipkart, Nykaa, Myntra, or similar marketplace platforms
• Background in beauty, fashion, or baby care industries
• Experience with private label or exclusive brand partnerships
• International retail or e-commerce experience
• Knowledge of sustainability trends and ethical sourcing practices
• Experience with live commerce and social selling platforms

Key Performance Indicators

• Category GMV growth and market share expansion
• Brand satisfaction and retention rates
• Product catalog quality and completeness
• Customer satisfaction scores and review ratings
• Conversion rates and traffic metrics across all categories
• Promotional effectiveness and ROI
• New brand onboarding and partnership development
• Return rates and customer service metrics
• Repeat purchase rates and customer lifetime value

Unique Category Challenges

• Managing seasonal fashion trends and inventory planning
• Ensuring product authenticity and quality in beauty and healthcare segments
• Navigating age-appropriate product recommendations for baby care
• Balancing brand requirements with marketplace policies
• Managing size and fit issues in fashion category
• Handling sensitive healthcare product communications and compliance