Category Head - Bicycles

About Cult:

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

About this role:

As the Category Manager, you will own the PnL for the Bicycle category, driving key metrics like GMV, margin, and inventory performance across both online and offline platforms. You’ll collaborate closely with cross-functional teams to develop the right product assortments, pricing strategies, and marketing initiatives, ensuring alignment with the brand’s vision and market trends.

Key Responsibilities:

● Complete ownership of the PnL of the category including key metrics & amp; targets such as GMV, GM, Inventory DOH, Marketing spends, CM etc panning across all online & amp; offline sales platforms

● Work closely with the Channel heads to ensure optimum stock, pricing, visibility, promotions etc

● Understand current market trends, gap/opportunities, assortment, competition and brand’s vision for Bicycle and utilize the insights to build right assortment, merch and marketing on platforms.

● Work with EBO team to build the right offline range vs online range and ensure the Product display is in line with the brand guidelines

● Work closely with the internal marketing and creative teams to bring out the right imagery and communication for Bicycle

Eligibility Criteria:

● 5-10 yrs experience in category management in online/offline Brand set up

● Demonstrated ability to work autonomously in a highly demanding, ambiguous and fast paced environment

● Strong analytical numbers acumen and strong MS Excel & amp; power-point skills

● A mix of offline retail along with e-commerce experience will be a plus

● An experience in Bicycle Industry will be plus