Campaign Manager (Retention)

As a Customer Retention Specialist, your role will involve staying updated and informed about competitor movements, strategies, offers, and ground activities to ensure timely countering and avoiding loss of customers. You will be responsible for analyzing data sets and trends, defining user segments, and making timely changes to ensure user segments are always relevant and updated. Additionally, you will be bucketing user segments to build a personalized communication approach for nurturing user engagement and retention through journey automation using CleverTap. Key Responsibilities: - Stay updated and informed about competitor movements, strategies, offers, and ground activities - Analyze data sets and trends to define user segments - Make timely changes to ensure user segments are always relevant and updated - Bucket user segments to build personalized communication approaches - Nurture user engagement and retention through journey automation using CleverTap Qualifications Required: - Masters or equivalent degree in Mass Media or Communications - 4-6 years of experience in a Customer Retention role with hands-on knowledge of campaign planning and execution - Experience in Gaming Industry or Consumer Tech would be preferred - Prior experience managing CleverTap and automating communication journeys - Good understanding of customer segments and customer motivators,