Campaign Manager (Retention)

As a Customer Retention Specialist, your primary responsibility will be to stay updated on competitor movements, strategies, offers, and ground activities in order to effectively counter and prevent customer loss. You will be required to analyze data sets and trends to define user segments and implement timely changes to ensure that these segments remain relevant and up-to-date. Additionally, you will be responsible for bucketing user segments and developing personalized communication strategies to enhance user engagement and retention through journey automation using CleverTap. To qualify for this role, you should possess a Master's or equivalent degree in Mass Media or Communications, along with 4-6 years of experience in a Customer Retention role. Hands-on knowledge of campaign planning and execution is essential, and experience in the Gaming Industry or Consumer Tech sector would be highly preferred. Proficiency in managing CleverTap and utilizing the tool for automating communication journeys is a must. Furthermore, you should have a strong understanding of customer segments and motivators to effectively carry out your responsibilities.,