Job
Description
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Loyalty campaign Development Lead is responsible for driving the creation, development, and implementation of Client's customer loyalty programs. This role plays a critical part in shaping and executing strategies that enhance customer engagement, loyalty, and lifetime value. The Loyalty Programme Development Lead will collaborate with cross-functional teams, leveraging customer insights, market trends, and innovative approaches to create differentiated loyalty offerings. This position requires both strategic vision and operational expertise to ensure that Client's loyalty programs meet customer needs, drive business growth, and deliver measurable results. oAt least 7-9 years of experience in loyalty program development, marketing, or customer engagement roles, ideally within a large-scale, customer-focused organization. oProven experience in developing and managing loyalty programs that drive customer engagement and retention. oStrong background in working with cross-functional teams, including marketing, IT, customer service, and sales, to deliver customer loyalty initiatives. oExperience using CRM and loyalty program management systems (e.g., Salesforce, Microsoft Dynamics, or similar platforms). oKnowledge of the energy sector or similar industries is a plus but not essential. Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Campaign Strategies Problem-solving skills Loyalty Program Platforms:Experience with loyalty program management platforms (e.g., Salesforce Loyalty Management,) and customer relationship management (CRM) systems to track and engage with customers. Customer Data & Analytics:Proficient in using data analytics tools (e.g., Tableau, Power BI, Excel) to analyze customer data, identify trends, and inform loyalty strategies. Digital Marketing & Automation Tools:Knowledge of digital marketing platforms (e.g., email marketing tools, mobile apps, SMS marketing) and marketing automation systems to execute targeted loyalty campaigns. Customer Segmentation:Expertise in using customer segmentation techniques and behavioral data to create personalized loyalty initiatives. Project Management:Strong experience with project management tools (e.g., Jira, Trello, or Asana) to manage program timelines, resources, and deliverables. Technology Integration:Experience in integrating loyalty programs with CRM and other marketing technology tools to ensure a seamless customer experience across digital platforms. Core Competencies: Strategic Thinking:Ability to develop long-term strategies for customer loyalty, taking into ac oA bachelor's degree in Business, Marketing, Communications, or a related field. A Master's degree in Business Administration (MBA) or Marketing is a plus. oAdditional certifications or training in customer loyalty, digital marketing, or CRM platforms is desirable. Roles and Responsibilities: Loyalty Program Strategy & Development:Lead the development and refinement of Client's loyalty program strategy, ensuring it aligns with business objectives and customer needs. Identify opportunities for innovation and differentiation in loyalty offerings to improve customer retention and engagement. Customer Insights & Segmentation:Utilize customer data and market research to understand customer behaviors, preferences, and pain points. Develop customer segmentation strategies to personalize loyalty programs and improve customer experience across various touchpoints. Cross-Functional Collaboration:Work closely with marketing, sales, customer service, and IT teams to ensure the seamless design and execution of loyalty programs. Foster collaboration across departments to ensure programs are aligned with overall business strategies. Program Design & Implementation:Oversee the design and execution of loyalty initiatives, from concept to launch. This includes developing reward structures, engagement strategies, communication plans, and the overall customer experience journey. Performance Tracking & Reporting:Develop and monitor key performance indicators (KPIs) to track the effectiveness of loyalty programs. Regularly report on customer participation, retention rates, and the ROI of loyalty initiatives, making data-driven recommendations for improvement. Continuous Improvement:Continuously evaluate the success of loyalty programs, gather customer feedback, and identify areas for optimization. Drive enhancements based on customer insights, feedback, and evolving market trends. Technology Integration:Collaborate with IT and digital teams to integrate loyalty programs into Client's digital ecosystem, ensuring the effective use of CRM platforms, mobile apps, and other digital tools to enhance customer engagement. Budget Management:Manage the budget for loyalty programs, ensuring efficient allocation of resources and maximizing the ROI of loyalty initiatives. Qualifications Any Graduation
