Job
Description
Skill required: Marketing Operations - Social Media Strategies Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design7-8 years of experience working on social campaigns/ campaign manager / FB marketing in media agenciesStrong digital presence and expertise in emerging channels, as well as several of the following kinds of social spaces:Facebook, Twitter, YouTube, Blogs, Virtual Worlds, Mobile PlatformsAbility to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimizationBachelors degree, MBA Marketing will be an added advantageMust be flexible with weekly schedule, adaptable and willing to take on multiple prioritiesExcellent organization and time management skills to complete tasks on time.Well versed with advanced computer skills for Microsoft tools (Excel, Word, Power point)Excellent analytical skills with ability to mine dataThe team is responsible for business strategies to be well-positioned in Social Media. This includes vision & strategic context, journey design, local origination, organization, assessment, maturity modeling, cross-channel utilization, blueprint & modeling, and roadmap acceleration. They act as advocates for the local consumers, mapping content and channels across journeys for positive brand engagement, maintain and leverage data to support journey decisions. They develop KPI measurement guidelines as per agile local market requirements, audience targeting, segmentation, and personalization across channels and touchpoints. The team is responsible for driving content strategy, including social media engagement rules, determine optimum consumer digital experience based on data and insights, provide recommendations to clients on campaign planning, performance optimization, and process improvements. What are we looking for Social Media Marketing CampaignsSocial Media CRMPaid Social Campaign Management Roles and Responsibilities: Responsibilities:Participating with the brainstorming, organization and development of social mediaopportunitiesEducating coworkers from other disciplines on our social media capabilities and experienceOverseeing social media accounts and initiatives, ensuring excellence in digital services andproject/staff efficienciesSupervising and leading production resources on social media projectsWorking closely with Account Leadership, Business Development and Marketing groups toexplore opportunities for new business through social mediaMaintaining expertise on emerging social trends and technologiesDevelop, manage and optimize comprehensive paid Facebook and Instagram Ad campaignsRecommend new strategies based on data and testingExperience in Audience research, audience building and ad creationExcellent knowledge of Instagram ads manager and other social media best practicesKnowledge on responding to comments, compile campaigns and create content for InstagramOrganize hypotheses and recommendations for enhancing campaign performanceUnderstanding of Google Analytics and Google Tag Manager is a plusStay up to date with current technologies and trends in Facebook policies, strategies, trends, design tools and applications Qualification Any Graduation
