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10.0 - 14.0 years
0 Lacs
kolkata, west bengal
On-site
As a Senior Brand & Content Strategist at Sundew, a leading digital transformation firm based in Kolkata, you will play a crucial role in enhancing brand visibility and engagement across various platforms. With over 10-12 years of experience in an agency environment, working with enterprise-level companies and brands, and exposure to clients in the USA, Middle East, and UK, you will be responsible for developing and implementing comprehensive brand strategies to align with business objectives and appeal to target audiences. Your key responsibilities will include developing brand strategies, ensuring brand consistency across all marketing channels, conducting market research and competitive analysis, leading content strategy development, creating and managing high-quality content, collaborating with internal teams and external partners, planning and executing integrated marketing campaigns, monitoring campaign performance, developing and executing social media strategies, managing social media accounts, tracking and reporting on social media performance metrics, developing and refining brand messaging, creating messaging frameworks, monitoring and evaluating the success of branding and content initiatives, and providing regular performance reports to senior management. To excel in this role, you should possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field (Master's degree is a plus), exceptional written and verbal communication skills, strong understanding of digital marketing, content strategy, social media management, SEO, SEM, and marketing strategies, strategic and creative thinking, data-driven decision-making approach, strong project management skills, and experience in the IT industry. If you have a passion for brand and content strategy, along with the required skill sets and experience, we encourage you to apply by submitting your resume and a cover letter detailing your relevant experience and how you meet the specified requirements. Sundew is an equal opportunity employer, and we welcome candidates of all backgrounds to apply for this position.,
Posted 3 weeks ago
1.0 - 5.0 years
0 Lacs
wayanad, kerala
On-site
We are seeking a passionate and creative Digital Marketing Executive to become a valuable member of our in-house marketing team. If you possess at least 1 year of experience in digital advertising, particularly on Meta (Facebook/Instagram) and Google Ads, this role presents a fantastic opportunity for you to enhance your skills within a resort branding environment. Your primary responsibilities will include assisting in the setup and management of ad campaigns on Meta and Google platforms, collaborating with the design team for creative assets, conducting audience and keyword research, monitoring campaign performance and generating basic reports, staying abreast of advertising trends and platform updates, as well as providing support for day-to-day marketing activities at the resort. To excel in this role, you should have a minimum of one year of experience in digital marketing or ads, possess basic knowledge of Meta and Google Ads, demonstrate a willingness to learn and adapt, show interest in hospitality and travel marketing (a plus), and exhibit strong communication and coordination skills. This is a full-time, permanent position with a day shift schedule located in Wayanad, Kerala. Applicants must be able to reliably commute or plan to relocate before commencing work. If you meet the requirements and are excited about this opportunity, we encourage you to contact the employer at 8075855587. Experience in digital marketing: 1 year (Preferred),
Posted 3 weeks ago
1.0 - 5.0 years
0 Lacs
hyderabad, telangana
On-site
As an Ad Specialist at Mintage MarkComm in Hyderabad, you will be responsible for managing and optimizing Meta & Google Ads campaigns. Your key responsibilities will include running and managing performance campaigns, monitoring daily spends, CTRs, CPLs & ROAS, optimizing targeting, creatives, and bidding for better results, and ensuring campaigns stay within budget while delivering quality leads. To excel in this role, you must have 1-1.5 years of experience in paid media and possess a strong understanding of campaign optimization and budget control. If you are a sharp and proactive individual with hands-on experience in managing ads campaigns, this opportunity is perfect for you.,
Posted 3 weeks ago
3.0 - 7.0 years
0 Lacs
kolkata, west bengal
On-site
We are looking for a dynamic and performance-driven Online Media Buyer to join our energetic team in Kolkata. If you live and breathe digital ads, have a keen eye for data, and thrive in fast-paced environments, this role is for you. As our media buying specialist, you will be responsible for strategizing, executing, and optimizing campaigns across platforms like Meta (Facebook & Instagram), Google Ads, YouTube, and more. Your goal is to drive results, maximize ROI, and help scale multiple brands through smart media investments. Your responsibilities will include planning, executing, and optimizing paid digital marketing campaigns on Facebook, Instagram, and Google Ads. You will analyze campaign performance data to identify trends, insights, and areas for improvement. Implementing strategies to maximize ROI and achieve client KPIs, conducting regular A/B testing and performance analysis, providing regular reporting and campaign insights to internal teams and clients, and keeping up-to-date with digital advertising best practices, trends, and platform updates. Qualifications: - Graduate from any reputed college. Skills: - Proven experience (minimum 3 years) managing digital media buying campaigns. - Google Ads and Meta Ads certified (mandatory). - Proficiency in analytics tools such as Google Analytics and Meta Insights. - Strong analytical skills with the ability to interpret data and make actionable recommendations. - Excellent communication and interpersonal skills. - Ability to manage multiple campaigns and meet deadlines effectively. Certifications Required: - Google Ads Certification - Meta (Facebook & Instagram) Ads Certification Why Join Anonymous Digital - Work with a dynamic and creative team that manages leading brands. - Opportunity for professional growth and learning. - Collaborative, supportive work environment. Interested candidates, please send your resume and certifications to anindya@anonymousdigital.com,
Posted 3 weeks ago
3.0 - 7.0 years
0 - 0 Lacs
howrah, west bengal
On-site
As a Senior Executive Marketing at Avani Riverside Mall in Howrah, you will play a crucial role in supporting the planning and execution of on-ground marketing initiatives and promotional activities within the retail industry. Your primary focus will be on increasing footfall, enhancing customer engagement, and assisting tenants through well-organized campaigns and events. Your responsibilities will include developing and implementing in-mall marketing campaigns, events, and activations to drive foot traffic and shopper engagement. You will collaborate with retail tenants for participation in promotions, festive campaigns, and sales events. Additionally, you will work closely with vendors, event partners, and production teams to ensure timely execution of activities. Monitoring and maintaining all in-mall branding and signage for consistency and timely updates will be a key part of your role. Conducting customer surveys, collecting feedback, and conducting competitor research to support strategic planning will be essential. Building strong relationships with media outlets, advertising agencies, and other relevant partners is crucial. You will also be responsible for generating new sales leads, following up on existing leads, and preparing post-event reports and performance reviews for each campaign or activity. To be successful in this role, you should have a Master's degree in Marketing, Business, Event Management, or a related field, along with 3-4 years of marketing experience, preferably in retail, malls, or events. Strong organizational and coordination skills with attention to detail are necessary, along with excellent communication and interpersonal skills. Flexibility to work on weekends and holidays during events and campaigns is required. Prior experience in mall marketing, event coordination, or retail promotions would be highly desirable. Knowledge of mall operations or retail brand collaboration is an added advantage. As part of the perks and benefits, you will be entitled to Provident Fund, ESI as applicable, Gratuity, and Yearly Bonus. The schedule for this position is a day shift, and it is a 6-day-a-week job.,
Posted 3 weeks ago
3.0 - 7.0 years
0 Lacs
punjab
On-site
As a Performance Marketer - Meta Ads Expert at Big Reap, a tech-enabled real estate agency in Mohali, Punjab, you will be responsible for driving lead generation through Facebook and Instagram ads. Your expertise in digital performance marketing will be pivotal in leading paid campaigns that directly influence business growth. Your key responsibilities will include launching, managing, and scaling lead-focused Meta (Facebook/Instagram) ad campaigns. You will be tasked with optimizing key performance metrics such as CPL, ROAS, and CTR. Additionally, you will build and manage custom/lookalike audiences and retargeting flows, working collaboratively with content/design teams to craft high-performing ad creatives. Analyzing campaign data through Meta Ads Manager & Google Analytics will be crucial for making informed decisions. Your role will also involve delivering performance reports and actionable insights to drive continuous improvement. This full-time position offers a dynamic work environment where your results-driven approach and expertise in meta ads management will play a significant role in the company's success. The salary for this role will be based on interview performance, experience, and skill level, with no fixed bracket provided in advance. If you are passionate about leveraging digital marketing strategies to generate leads and thrive in a collaborative setting, this opportunity at Big Reap awaits you at Office 719, 7th floor, Imperial Towers, CP67, Mohali.,
Posted 3 weeks ago
2.0 - 6.0 years
0 Lacs
maharashtra
On-site
The Senior Executive Ad Operations plays a crucial role in supporting the successful execution and optimization of digital campaigns across various platforms like YouTube, Meta, and other paid social environments. In this position, you will collaborate closely with Ad Operations Managers to ensure the smooth running of campaigns that align with client objectives. You will have the opportunity to enhance your platform expertise, gain hands-on experience, and contribute to client success while learning best practices in Ad Operations. Your responsibilities will include supporting campaign setup and trafficking on different platforms, ensuring accuracy and timely launches. You will monitor delivery and pacing, implement basic optimization tactics with guidance, and troubleshoot issues related to platforms, trackers, and targeting parameters. Maintaining precise documentation of campaign details and workflows will also be a key aspect of your role. Collaboration is vital, as you will help compile performance reports, contribute to internal reviews, and align with Client Solutions Managers and other stakeholders on campaign objectives and execution plans. You may also participate in client calls or internal briefings as a support representative for the team. Staying updated on platform best practices, new features, and policy changes is essential. You will explore new optimization strategies and test cases under the mentorship of senior team members. Additionally, learning from seniors and leads through mentorship and ongoing training will be crucial for your growth in this role. Ensuring operational excellence by upholding campaign quality assurance, suggesting improvements to documentation or internal processes, and supporting process efficiency will be part of your responsibilities. Your success will be measured by campaign accuracy, optimization impact, internal collaboration feedback, and demonstrated progress in platform knowledge and tool adoption. To excel in this role, you should ideally have 2-3 years of experience in digital marketing or advertising operations, preferably with exposure to paid social or programmatic platforms. Basic knowledge of campaign setup, trafficking, or media execution, strong attention to detail, an analytical mindset, and eagerness to learn technical skills are essential. Good communication and organizational abilities, a proactive attitude, and the ability to thrive in a collaborative environment are also desired qualities. If you are looking to grow in the field, develop technical and strategic skills, and make an impact in a collaborative, fast-paced environment, this position is ideal for you. You will enjoy benefits such as annual leaves, competitive salary, a company laptop, and the opportunity to work in a professional and dynamic environment. In summary, as a Senior Executive Ad Operations, you will play a key role in ensuring the success of digital campaigns, collaborating with internal teams and clients, staying updated on platform innovations, contributing to team growth, and upholding operational excellence. Your proactive attitude, attention to detail, and eagerness to learn will be instrumental in your success in this role.,
Posted 3 weeks ago
0.0 - 4.0 years
0 Lacs
thane, maharashtra
On-site
As an intern at our full-service brand management agency, your day-to-day responsibilities will involve collaborating with the creative team to brainstorm and develop innovative marketing and event concepts and ideas. You will support the development and execution of marketing campaigns across multiple channels, including below-the-line, digital, social media, and outdoor. Additionally, you will help create engaging content for advertisements, such as copywriting, taglines, and slogans, and contribute to the creation of marketing materials like brochures, presentations, and proposals. Furthermore, you will assist in monitoring and analyzing campaign performance metrics and provide recommendations for optimization. Your role will also include conducting competitor analysis to identify industry trends and opportunities. You will collaborate with account managers to ensure effective communication and timely delivery of projects, and stay up-to-date with industry news, emerging advertising trends, and best practices. Join our dynamic team where the average age is 25, fostering a flow of innovation, energy, and excitement in every project. With a diverse list of clients across various segments, monotony and boredom are kept at bay. We are a reputed agency in the field of activations, servicing leading brands in Mumbai, with a PAN India presence capable of conducting events nationwide.,
Posted 3 weeks ago
6.0 - 10.0 years
0 Lacs
delhi
On-site
As the General Manager/Director of Marketing in Delhi, you will be responsible for driving our growth engine across Meta, Google, and key digital channels. With a focus on paid marketing, your expertise will be crucial in managing performance campaigns that deliver measurable ROI. Your role will involve overseeing lead acquisition, funnel management, and conversion optimization to ensure the efficiency of our digital marketing efforts. Your core responsibilities will include leading performance marketing initiatives by managing Meta Ads, Google Ads, and other paid platforms. You will be tasked with owning the digital funnel from ad creatives to conversion, utilizing analytics tools to monitor performance, and implementing strategies to reduce drop-offs. Additionally, you will be responsible for developing and managing remarketing journeys to enhance customer lifetime value and retention. Collaboration with design, content, tech, and call center teams will be essential to improve workflows and enhance user experience. You will also play a key role in optimizing ad spend efficiency and driving continuous performance improvements to meet our growth targets. While your primary focus will be on performance marketing, having experience with organic and owned channels such as social media and web content, as well as brand and offline presence strategies, will be beneficial. Your proven track record in managing Meta and Google campaigns, strong understanding of digital funnels and analytics tools, and hands-on approach to optimization will be critical for success in this role. Additionally, your ability to work cross-functionally and translate data-driven insights into actionable strategies will be highly valued. If you are a results-driven marketing leader with 5-8 years of experience in digital marketing, a passion for driving growth through paid marketing channels, and a data-first mindset, we encourage you to apply for this exciting opportunity.,
Posted 3 weeks ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
You will be joining Travel Empire Holidays Private Limited as a Marketing Manager in Gurugram. Your main responsibilities will include developing and executing marketing strategies, overseeing promotional activities, analyzing market trends, managing branding efforts, and working closely with different teams to enhance the company's presence and audience reach. To excel in this role, you should possess strong skills in Marketing Strategy, Campaign Management, and Market Analysis. Additionally, proficiency in Brand Management, Collaboration, Digital Marketing, and Social Media Marketing is essential. Your interpersonal and communication skills should be top-notch, enabling you to effectively interact with various stakeholders. The ability to handle multiple tasks, prioritize efficiently, and meet deadlines is crucial for success in this position. While experience in the travel industry is advantageous, it is not mandatory. A Bachelor's degree in Marketing, Business Administration, or a related field is required to qualify for this role. If you are passionate about marketing, enjoy working in a dynamic environment, and have the drive to contribute to the growth of a global travel company, we are looking forward to welcoming you to our team at Travel Empire Holidays Private Limited.,
Posted 3 weeks ago
3.0 - 7.0 years
0 Lacs
chandigarh
On-site
You are a dynamic and experienced Email Marketing Strategist & Campaign Expert with a strong background in e-commerce and B2B email marketing. Your role involves managing email campaigns from strategic planning and list segmentation to technical implementation and performance analysis, aiming to enhance engagement and maximize ROI for clients. You are expected to develop marketing strategies aligned with the buyer journey to drive revenue growth, utilizing knowledge of consumer psychology, Ideal Customer Profile (ICP), brand positioning, and copywriting frameworks like AIDA. Proficiency in creating content strategies and experience with Klaviyo is highly desirable. Your responsibilities include developing and executing data-driven strategies, managing all aspects of email campaign execution, utilizing Klaviyo expertise, enhancing brand positioning and copywriting, troubleshooting deliverability issues, designing email automation workflows, conducting competitive analysis, analyzing performance metrics, ensuring regulatory compliance, collaborating cross-functionally, and embracing continuous learning. To qualify for this role, you should hold a Bachelor's degree, Diploma, or Master's degree in any field with 3-5 years of hands-on experience in email marketing campaigns for e-commerce and B2B clients. You must have a strong understanding of email marketing best practices, deliverability, and compliance, along with hands-on experience in A/B testing methodologies, email marketing platforms like Mailchimp, Klaviyo, Instantly, and email deliverability tools and techniques. Being detail-oriented with strong organizational skills, the ability to manage multiple projects simultaneously, and fostering a positive team environment are essential. In return, we offer a competitive salary, a 5-day work week with a mix of work from office and work from home days, opportunities for professional growth, a creative and enthusiastic international environment, and the chance to work alongside creative individuals in a professional atmosphere.,
Posted 3 weeks ago
0.0 - 1.0 years
3 - 5 Lacs
Pune
Work from Office
Role & responsibilities Assist in the execution, monitoring, and reporting of digital advertising campaigns. Coordinate with internal teams to ensure smooth campaign delivery. Troubleshoot campaign issues and provide support for ad trafficking. Maintain accurate documentation and reporting of campaign performance. Ensure campaigns meet client expectations and industry standards. Preferred candidate profile Graduate in any discipline. Excellent verbal and written communication skills. Basic understanding of digital advertising and marketing concepts. Strong attention to detail and analytical mindset. Willingness to work in night shifts (US timings). Knowledge of ad operations tools and platforms is a plus. Prior internship or exposure to digital marketing/advertising industry preferred.
Posted 3 weeks ago
1.0 - 6.0 years
3 - 4 Lacs
Ahmedabad
Work from Office
Marketing Associate Job Purpose: Responsible for managing the company's marketing initiatives, the candidate uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns and reports marketing and sales results to senior executives. The position at Alpine Health requires creating and implementing marketing strategies and executing marketing plans in the USA market. The individual thus needs to work in night shift as per the USA hours to co-ordinate with sales and marketing team in the US and back office team in India. Marketing Assocaite Job Duties: Establishes marketing goals based on past performance and market forecasts Works on creative development of promotional materials, website content, advertisements, and other marketing-related projects Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback Manage the email marketing campaign strategies and execution Ability to analyze post campaign ROI Responsible for organizing and conducting customer webinars Responsible for selecting and ordering marketing give-away materials (like t-shirts, bottles etc) Managing vendor based marketing activities (gifts, webinars etc.) Create marketing flyers, brochures, catalogs used for print and digital formats Create fax Marketing pieces to be used by sales teams on a daily basis Packaging design: Complete lifecycle of package design, concepts, draft versions, user manuals, final versions etc. Work closely with graphic and html designers wherever needed Websites and social media: Assume primary responsibility in managing our websites (content and design) and social media presence. Ensure that the website functions smoothly by working closely with programmers Manage linkedin, facebook, twitter and other social media platforms Skills and Qualifications: MBA in Marketing with a Bachelor in Business Administration or Fine Arts is an ideal profile. Excellent written and verbal communication skills Proven experience developing marketing plans and campaigns Strong project management, multitasking, and decision-making skills Metrics-driven marketing mind with eye for creativity Experience with marketing automation and CRM tools YOU WILL BE WORKING IN NIGHT SHIFTS
Posted 3 weeks ago
2.0 - 7.0 years
5 - 10 Lacs
Pune
Hybrid
Role & responsibilities Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan Work with the teams based in Canada to upload & setup of campaigns for Digital buys within Prisma Issue campaign RO and track campaign performance to ensure it is delivering as per the goals Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms Competitive reporting and analysis Collect creative specifications and manage digital trafficking requirements for the Ad Ops team. Be responsible for billing discrepancies and produce resolutions. Update media flowcharts based on campaign flights. Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation. Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines. Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation. Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance and other adhoc tasks related to planning and buying operations Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend. Participate in departmental projects as requested Preferred candidate profile Bachelors degree and equivalent work experience 1-5 years of Digital Marketing experience or Media planning/buying operations experience Experience in any of the Adservers or DSPs like CM360, GAM, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus. Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners. Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations. Proven ability to work independently and as part of an integrated team. Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment. Expert in Excel and PowerPoint Comfortable working late shift (09:00 PM to 06:00 AM IST Perks and benefits Night Allowance
Posted 3 weeks ago
1.0 - 2.0 years
1 - 1 Lacs
Bengaluru
Work from Office
Responsibilities: * Manage digital campaigns from ideation to execution. * Develop social media strategies and execute online advertising plans. * Collaborate with cross-functional teams on brand marketing initiatives. skills : Canva / Photoshop
Posted 3 weeks ago
7.0 - 12.0 years
9 - 14 Lacs
Gurugram
Work from Office
We are seeking a dynamic and experienced Marketing professional to lead our marketing efforts, focusing on driving revenue generation through comprehensive global strategies. The ideal candidate will have a strong background in PPC (Pay-Per-Click) advertising, deep knowledge of digital and offline marketing in the service industry, and a proven track record of successfully scaling marketing initiatives to achieve business objectives. 1.PPC Strategy and Execution: Develop and execute robust PPC campaigns across various platforms (Google Ads, Bing Ads, social media, etc) to drive targeted traffic and conversions. Monitor and optimize PPC campaigns to ensure maximum ROI and cost-efficiency. Stay updated with industry trends and best practices in PPC advertising. 2. Global Revenue Generation Strategy : Formulate and implement strategic marketing plans to drive revenue growth from global markets. Identify and capitalize on market opportunities through effective segmentation, targeting, and positioning strategies. Collaborate with regional marketing teams to localize global strategies as per market dynamics. 3. Digital Marketing Expertise: Lead digital marketing initiatives including SEO, email marketing, content marketing, and social media marketing. Utilize data-driven insights to enhance digital marketing campaigns and improve overall performance. Implement marketing automation tools and platforms to streamline processes and enhance efficiency. 4. Offline Marketing Strategies: Develop integrated offline marketing strategies (events, partnerships, print media, etc) to complement digital efforts and enhance brand visibility. Manage offline campaigns and initiatives to ensure alignment with overall marketing objectives and budget constraints. 5. Team Leadership and Development: Build and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous learning. Provide mentorship and guidance to team members, promoting professional growth and development. 6. Performance Measurement and Reporting: Establish KPIs and metrics to measure the effectiveness of marketing campaigns and initiatives. Prepare regular reports and presentations for senior management, showcasing marketing performance, insights, and recommendations for optimization Note: The responsibilities and requirements outlined above are subject to change and may be modified based on the needs of the organization. Qualifications Bachelor s degree in Marketing, Business Administration, or related field; MBA preferred. Proven experience (7-12 years) as a Marketing Head or similar role in the service industry. Strong proficiency in PPC advertising platforms (Google Ads, Bing Ads) with a demonstrated track record of successful campaign management. Expertise in developing and executing global marketing strategies that drive revenue growth. Deep understanding of digital marketing channels and technologies, including SEO, SEM, social media, and marketing automation. Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams. Analytical mindset with a focus on data-driven decision-making and performance optimization
Posted 3 weeks ago
7.0 - 12.0 years
18 - 32 Lacs
Gurugram, Bengaluru, Mumbai (All Areas)
Work from Office
The Customer Data Platform Manager is a mid-level position within the Marketing transformation vertical. The key responsibilities as Customer Data Platform Manager will include the following: Conduct assessment of clients current data management and Customer Data Platform (CDP) capabilities. Provide recommendations on optimizing the current stack and develop use cases to improve utilization. Gather business requirement and strategize and build clients digital marketing data management program that delivers high performance profiles for segmentation, personalization & activation across Digital channels. Identify different data sources, approaches to enrich customer profiles/segments in CDP (customer data platforms) and define use cases across multiple channels/destinations. Design Data cleaning, transformation, and integration approach from various data sources into CDP. Evaluate and recommend new ways of data management through CDP and how it connects into the broader marketing technology landscape (campaign management and insight generation). Identify, scope and partner with technology solution providers, client’s IT, BU teams, compliance, and marketing agencies to deliver the best solution meeting the needs of our clients. Plan, design, implement & integrate CDP solutions such as Adobe Experience Platform – RT CDP and work with partners to leverage various data management capabilities offered these solutions. Understand and convey the impact of regulations like CCPA, GDPR and client’s own internal or industry regulation on data gathering and management. Should be able to guide towards privacy by design, consent management for customer profile activation across digital marketing channels. Understand and design integrations (including API based/ file-based integrations) b/w tools/platforms of different vendors/ MarTech/AdTech components/ data sources. Stay abreast of MarTech landscape & engage ecosystem players/vendors to ensure best in class digital audience management capabilities for clients. Propose and conduct pilots as needed. Develop and manage a team of CDP specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the Martech, CDP and other digital marketing platform space. Key Skills: Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, data management, data strategy, data integration, marketing & Advertising technologies and their integrations with other technologies Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects
Posted 3 weeks ago
3.0 - 8.0 years
5 - 10 Lacs
Kolkata
Work from Office
Marketing Manager Description The Marketing Officer for Industrial Coatings is responsible for developing and executing marketing strategies to promote and grow the companys range of industrial coatings. This role involves conducting market research, identifying potential customers, and developing marketing campaigns to support sales efforts. The officer will work closely with sales, technical teams, and external stakeholders to ensure alignment and delivery of business goals. Responsibilities Key Responsibilities: Market Research & Analysis: Conduct market analysis to understand industry trends, customer requirements, and competitive landscape in the industrial coatings sector. Identify potential market opportunities and target segments for coatings, including fire retardant, anti-corrosive, and Bio Surfactants. Track and report on the effectiveness of marketing initiatives, providing insights and recommendations for improvements. Marketing Strategy Development: Develop comprehensive marketing strategies to promote industrial coatings to new and existing markets. Develop product positioning and messaging that differentiates the coatings from competitors and resonates with key customer segments. Work with cross-functional teams (R&D, sales, and technical teams) to create compelling product value propositions. Campaign Management: Plan, coordinate, and execute marketing campaigns across various channels, including digital marketing, print, and trade shows. Collaborate with external agencies and vendors to design promotional materials such as brochures, presentations, and online content. Oversee and manage the companys website and social media presence to boost online visibility and generate leads. Sales Support: Partner with the sales team to create marketing materials and presentations tailored to specific client needs. Provide training and support to sales staff on marketing strategies, new product launches, and customer engagement tactics. Support the development of lead generation and customer retention programs to drive business growth. Brand Development: Maintain and enhance brand image by ensuring consistent and effective communication of the company s coatings solutions. Monitor competitor activities and positioning, making adjustments to the companys messaging and strategies where necessary. Assist in the organization and participation of industry events, conferences, and trade exhibitions to promote products and gather customer feedback. Customer Engagement & Feedback: Engage directly with customers to gather insights and feedback on product performance, needs, and satisfaction levels. Coordinate market surveys and customer satisfaction assessments, customer feedback to inform product development and improvement initiatives. Develop case studies and testimonials from satisfied customers to build brand credibility and attract new clients. Key Skills & Competencies: Strong understanding of the industrial coatings market, including fire retardant, anti-corrosive, and specialty coatings. Excellent analytical skills and ability to interpret market trends and customer insights. Proficiency in digital marketing, content creation, and lead generation. Strong communication and interpersonal skills to work effectively with internal teams and external partners. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Experience in B2B marketing, especially within the industrial/manufacturing sectors. Qualifications Bachelor s degree in Marketing, Business Administration, or a related field. 3+ years of experience in marketing industrial coatings or similar industrial products. Proven track record in developing and executing successful marketing strategies and campaigns. Familiarity with digital marketing tools, CRM systems, and market research techniques. Experience with trade shows, product launches, and customer relationship management. CTC - Up to 8 LPA Hiring organization Pulse HRM Employment Type Full-time Job Location Kolkata Date posted October 17, 2024 Valid through November 17, 2024 PDF Export Export as PDF Apply now Position: Marketing Manager Name * E-mail * Phone * Letter Add CV & Documents Add Phone Send Application Thank you for submitting your application. We will contact you shortly!
Posted 3 weeks ago
1.0 - 2.0 years
13 - 17 Lacs
Bengaluru
Work from Office
: The ideal candidate would be adept at understanding customers business challenges and define appropriate analytics approach to design solution Should be able to convert mathematical/ statistics-based research/ academic literature into sustainable data science solutions This is a hands-on role, will be required to manage day to day delivery activities in executing analytics projects by analysing large volume of data Should have familiarity on solutions in core functional areas related to Promotion Effectiveness, Digital Marketing, Customer Relationship Management (CRM), Campaign Management & Data Insights etc. Evolve the approach for the application of machine learning/deep learning to existing program and project disciplines He / She would also be responsible for creating Business & technical presentations, reports etc. to present the analysis findings to the end clients and for business development This role requires excellent communication skills .Must Have: Hands on experience in exploratory data analysis, A/B testing, Campaign Measurement and model building (end to end), customer Analytics, Loyalty and Promotions1-2 years in hospitality industry Tools: Databricks, Python, SQL, Experience on AWS platforms/Azure Excellent communication skills, both oral and written.Functional/Domain Experience:Good exposure to hospitality industry and their datasets Relevant Experience: 5+years of hands-on experience in Data Science Qualifications Educational Criteria:Masters in Statistics / Mathematics / Economics / Econometrics from Tier 1 institutions OrMBA from Tier 1 institutions Preferred
Posted 3 weeks ago
6.0 - 11.0 years
8 - 13 Lacs
Bengaluru
Work from Office
Overview Organization Objective/Purpose: This position in the Engineering team under the Digital Experience organization. We drive the first mile of the customer experience through personalization of offers and content. We are currently on the lookout for a smart, highly driven software engineer. You will be part of a team that is focused on building pipelines using latest software engineering design principles and tech stacks. She / He also must have excellent verbal and written communication skills and be comfortable working in entrepreneurial, startup environment within a larger company Responsibilities Support campaign management & development process Build/Manage data required for audiences/campaigns and build journeys Collaborate with other members of the team to ensure high quality work Qualifications Bachelor s degree in engineering and related field with 6+ years of similar experience Tech Stack: SQL & Python Knowledge in relational and non-relational databases and SQL (NoSQL is a plus). Experience working on Adobe tech stack (AEP, AJO, RT-CDP etc.) is an added advantage AEP Data Preparation Development: Define XDM, create a data set, profile merge and segmentation. Knowledge/Experience working on AdTech or MarTech technologies. Good written and spoken communication skills, great teammate. Strong analytic thought process and ability to interpret findings In addition, the candidate should have strong interpersonal and communication skills yet also be able to work independently. He / she should be able to communicate findings and the way techniques work in a manner that all stakeholders, both technical and non-technical, will understand. Additional Information Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we ve provided marketers from the world s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology.
Posted 3 weeks ago
3.0 - 5.0 years
7 - 11 Lacs
Bengaluru
Work from Office
Overview Organization Objective/Purpose: This position in the Engineering team under the Digital Experience organization. We drive the first mile of the customer experience through personalization of offers and content. We are currently on the lookout for a smart, highly driven software engineer. You will be part of a team that is focused on building pipelines using latest software engineering design principles and tech stacks. She / He also must have excellent verbal and written communication skills and be comfortable working in an entrepreneurial, startup environment within a larger company. Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice. Responsibilities Support campaign management & development process Build/Manage data required for audiences/campaigns and build journeys Collaborate with other members of the team to ensure high quality work Qualifications Bachelor s degree in engineering and related field with 3-5 years of similar experience Tech Stack: SQL & Python Knowledge in relational and non-relational databases and SQL (NoSQL is a plus). Experience working on Adobe tech stack (AEP, AJO, RT-CDP etc.) is added advantage AEP Data Preparation Development: Define XDM, create a data set, profile merge and segmentation. Knowledge/Experience working on AdTech or MarTech technologies. Good written and spoken communication skills, great teammate. Strong analytic thought process and ability to interpret findings In addition, the candidate should have strong interpersonal and communication skills yet also be able to work independently. He / she should be able to communicate findings and the way techniques work in a manner that all partners, both technical and non-technical, will understand. Additional Information Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we ve provided marketers from the world s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world. Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work: Act with integrity. We are transparent and have the courage to do the right thing. Work together to win together. We believe collaboration is the catalyst that unlocks our full potential. Innovate with purpose. We shape the market with big ideas that drive big outcomes. Respect all voices. We embrace differences and foster a culture of connection and belonging. Empower with accountability. We trust each other to own and deliver on common goals. Because You Matter YOUniverse. A work-world with you at the heart of it! At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That s why our work-world, aptly named YOUniverse is focused on creating a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do. Take a trip to YOUniverse and explore our unique benefits, here Epsilon is an Equal Opportunity Employer. Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.
Posted 3 weeks ago
10.0 - 15.0 years
20 - 25 Lacs
Bengaluru
Work from Office
Are you passionate about connecting innovative technologies with the developers who bring them to lifeDo you excel at crafting compelling narratives that resonate with technical audiencesAre you energized by the challenge of localizing global campaigns to engage diverse developer communitiesIf so, we have an exciting opportunity for you! Amazon Web Services (AWS) is seeking a Field Developer Marketing Manager to join our team in India. In this role, you'll be the critical link between our global developer engagement efforts, the local developer ecosystem and our local field marketing team, driving awareness and adoption of AWS services through targeted marketing initiatives. As a Field Developer Marketing Manager, you'll collaborate closely with the DevRel Lead to create and execute joint field engagement plans that resonate with local developers. you'll localize and deploy global campaigns and build bespoke campaigns for your local market, ensuring they speak to developers in their native languages and address regional needs. Your role also involves driving alignment with Field Marketing teams, managing marketing budgets, and owning the execution of developer-focused events, both first-party and third-party. you'll work with local PR teams to engage developer-focused media and influencers, showcasing high-impact community stories. A crucial part of your role will be ensuring content assets align with the Developer Journey, from consideration to experimentation and onboarding, delivered across various channels. A day in the life Your day might begin with a strategy session with the DevRel Lead, aligning on upcoming campaign priorities. Later, you could be coordinating with vendors for a developer-focused event, ensuring all logistics are in place. In the afternoon, you could be analyzing metrics from your latest campaign. You might end your day by joining a meeting with global team members, sharing best practices and discussing new marketing initiatives. Throughout your day, you're constantly balancing strategic planning, content creation, event management, and cross-functional collaboration, all while keeping the pulse of the local developer community at the heart of your efforts. About the team The Developer Experience teams mission is to explore the future of development so that we can help developers navigate a path to that future. Our goal is to inspire developers around the world. We show them how to practically use new technologies to build efficiently in the cloud. We show them new things they are now able to achieve, both in tackling more complex cloud problems and building new solutions that leverage generative AI. We earn trust with developers by being authentic, and by being practitioners ourselves. We are on an exciting journey together, and not everything is solved yet. 10+ years of experience in technology marketing, preferably in developer-focused roles Demonstrated experience in campaign management and event marketing Excellent communication skills, with fluency in English Strong project management skills with the ability to manage multiple initiatives simultaneously Experience driving direction and alignment with cross-functional teams Experience using data and metrics to drive improvements Experience in technical content creation Familiarity with AWS services and cloud computing concepts Proven track record of successful localization of global marketing campaigns Understanding of the local tech ecosystem and developer landscape Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile Willingness to travel as required
Posted 3 weeks ago
5.0 - 7.0 years
6 - 7 Lacs
Noida, Gurugram
Work from Office
Job Summary: We are looking for a highly motivated and strategic Sales and Marketing Head to oversee and drive our sales and marketing initiatives across Noida and Gurgaon. The ideal candidate will possess a strong background in sales and marketing within the healthcare or aesthetics sector, with a focus on building brand awareness and driving revenue growth. Candidate is expected to have the experience of patient counselling , Sales , Sales management and marketing on Meta and google ads. Key Responsibilities: - Strategic Planning: Develop and execute comprehensive sales and marketing strategies to achieve business goals and increase market share. - Team Leadership: Lead, mentor, and develop the sales and marketing teams to ensure alignment with company objectives and high performance. - Brand Management: Enhance the Skinfinity Derma brand presence in the market through effective marketing campaigns, events, and partnerships. - Market Research: Analyze market trends, customer needs, and competitor activity to identify opportunities for growth and innovation. - Digital Marketing: Oversee digital marketing initiatives, including social media, SEO, content marketing, and email campaigns to increase online visibility and engagement. - Sales Oversight: Monitor sales performance, set targets, and provide support and guidance to the sales team to achieve and exceed objectives. - Customer Engagement: Foster strong relationships with clients and partners, ensuring high levels of satisfaction and loyalty. - Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources for maximum impact. - Reporting: Prepare and present regular reports to senior management on sales performance, marketing effectiveness, and strategic recommendations. Qualifications: - Bachelors degree in Business Administration, Marketing, or a related field; MBA preferred. MBBS , BDS . - 7+ years of experience in sales and marketing leadership, ideally in the healthcare, skincare, or aesthetics industry. - Proven track record of developing and implementing successful marketing strategies and achieving sales targets. - Strong understanding of digital marketing tools and techniques. - Excellent leadership, communication, and interpersonal skills. - Ability to analyze data and derive actionable insights. - Creative thinker with strong problem-solving skills. - Experience of working in Skin Hair and aesthetic clinic is preferred. - Experienced Skin Clinic Managers and Senior Skin Counsellors having above skills. -Aesthetic Doctors with experience of Management , Sales and administration . -Hospital Management skills Application Process: Interested candidates should submit their resume and a cover letter or can also send the resume on +91 9891942999 Schedule: Day shift
Posted 3 weeks ago
4.0 - 9.0 years
4 - 9 Lacs
Hyderabad
Work from Office
JOB RESPONSIBILITIES Media Relations & PR Strategy: Develop and execute PR strategies to enhance brand reputation and thought leadership. Build strong relationships with healthcare, business, and mainstream media (print, digital, and broadcast). Proactively pitch stories, handle media queries, and ensure regular and positive media visibility. Content Development: Draft compelling press releases, media notes, articles, bylines, speeches, Q&A documents, and media kits. Collaborate with internal stakeholders (doctors, leadership, marketing) to craft accurate and impactful narratives. Campaign & Event Support: Support PR and communication efforts around new launches, medical milestones, health awareness campaigns, and other initiatives. Manage media outreach during hospital events, health camps, CMEs, conferences, etc. Crisis & Reputation Management: Support the development of crisis communication plans and act swiftly to mitigate reputational risks. Liaise with legal and senior management for sensitive issues. Monitoring & Reporting: Track and analyze media coverage and share regular PR reports with insights and recommendations. Monitor healthcare industry trends and media sentiment. Internal & Stakeholder Communication: Collaborate with marketing, digital, and social media teams to align messaging across channels. CANDIDATE REQUIREMENTS Bachelors or Master’s degree in Communications, Public Relations, Journalism, or Marketing. 5–8 years of relevant experience in PR, preferably in the healthcare or life sciences sector (agency exp. mandatory). Proven experience in media relations, crisis communication, and healthcare content creation. Excellent written and verbal communication
Posted 3 weeks ago
1.0 - 3.0 years
2 - 5 Lacs
Noida, Gurugram, Delhi / NCR
Work from Office
Job Title: Affiliate Account Executive - CPI , CPR & CPA Campaign Delivery Location: Gurgaon Work Mode: Work from Office (5 days Mon to Fri) About the Company: OxiMobi Media, a leading Ad-Agency that serves as the bridge between advertisers and publishers, is at the forefront of the digital advertising landscape. Specializing in mobile marketing and data-driven technologies, OxiMobi provides innovative solutions to drive business growth for its clients. As we continue to expand and lead in the advertising industry, we are seeking talented individuals eager to build their careers in Affiliate Marketing . We provide huge scope to grow and learn together with India and International exposure. Visit our website at oximobimedia.com to learn more about our mission and values. Job Overview: We are open to hiring candidates with experience from same industry who are enthusiastic about Affiliate Marketing. As an Affiliate Account Executive , you will manage the end-to-end delivery of CPI (Cost Per Install) , CPA (Cost Per Acquisition) and CPR (Cost Per Registration) campaigns, build relationships with partners, and contribute to successful campaign execution. Key Responsibilities Looking for a performance-driven, analytical marketer to execute and optimize cost-per-action (CPA) and cost-per-install (CPI) campaigns with a good direct publisher base or across digital platforms (Google Ads, Facebook/Meta Ads, mobile DSPs). Youll be responsible for campaign setup, tracking, proactive optimization, and performance reporting with a strong focus on ROI-driven results. Campaign Execution Plan, launch, monitor, and optimize CPA and CPI campaigns Maintain good relationships with publishers and allow free flow of campaigns to right sources. Budget & Bid Management Manage daily/weekly budgets Knowledge of bidding strategies to meet target CPA/CPI is an additional benefit. Tracking & Analytics Implement and maintain tracking using tools like Google Tag Manager, Firebase, or Adjust. Analyze performance metrics (CPA, CPI, CTR, install rate) and derive insights. Testing & Optimization Conduct A/B tests on creatives, landing page flows, and user segments. Reporting Generate weekly/monthly performance reports with actionable recommendations. Present clear data visualizations and share campaign learnings. Cross-functional Coordination Coordinate with Sales team on Wishlist and closures Coordinate with Delivery team to manage timely work Track post-install user behavior and inform retention strategies. Qualifications & Skills Experience : 6 months to 1 year in performance marketing, with hands-on experience in CPA and CPI campaigns. Technical Proficiency : Skilled in mobile ad platforms like Trackier, Apsflyer etc; familiarity with tracking tools like Firebase/Adjust & Google Tag . Analytical Mindset : Strong data analysis skills with tools like Google Analytics, Excel (Pivot, VLOOKUP). Testing & Optimization : Experience running A/B tests and optimizing for CPA/CPI. Communication : Excellent written/verbal communication; ability to present data clearly. Education : Bachelors degree in Marketing, Business, or a related field; Experience: Minimum 1+ years of experience in any industry. Passionate about pursuing a career in Affiliate Marketing and Campaign Delivery . Basic understanding of digital marketing concepts. Working knowledge of tracking platforms like HasOffers , Cake , Trackier , or Appsflyer would be a plus. Strong communication, relationship management, and analytical skills. Self-driven, proactive, and eager to learn. Perks and Benefits: Gain experience in the mobile marketing and digital advertising ecosystem. Work in a multicultural and international environment. Career growth opportunities within OxiMobi Media. Join OxiMobi Media and build your career in the exciting world of Affiliate Marketing!
Posted 3 weeks ago
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