Job
Description
What you will do In this vital role you will in the Global Commercial Capabilities - C360 Campaign Excellence team, directly supports the design of the desired customer experience. The Campaign Excellence Manager brings together cross-functional collaborators to develop engaging customer experiences by integrating selected messages, formats and channels. Amgen provides a collaborative and creative culture in a company with a strong track record of innovation. Our culture encourages open dialogue and diverse views to land on the best solutions, and we help ensure our staff are equipped to excel today and tomorrow. Key Responsibilities Omnichannel Campaign Design and ownership of the Omnichannel Design toolkit The Campaign Excellence Manager is responsible for building capabilities in local brand teams to enable developing engaging omnichannel customer experiences. In this process, the Campaign Excellence Manager facilitates robust campaign design conversations by bringing in key inputs including brand strategy, customer journey leverage / intervention points, key segments with digital affinities and preferences, behavioral objectives per segment, segment-specific insights, hypotheses and drivers / barriers message and content plans. Campaign Analysis In this role, you will be responsible for analyzing the performance of marketing campaigns across various markets, looking at performance of channels and content, extracting actionable insights, and contributing to the optimization of our campaigns. The ideal candidate possesses strong analytical skills, attention to detail, and the ability to translate data into meaningful recommendations. High-level understanding of both strategic and tactical components of campaign planning, advise strategic collaborators on how to leverage marketing technology platforms such as Salesforce Marketing Cloud, VEEVA Sales CRM, Websites and 3rd Party Channel Partners (into the campaign planning process.). Workshop Facilitation Facilitate workshops using the Customer Experience design process to develop omnichannel campaigns including development of campaign objectives, target customer groups, message flows, and customer journeys. Project Management The Campaign Excellence Manager maximises the campaign design process for operational planning requests from the brand to coordinate the execution of the Customer Experience. E.g., they coordinates with brand leads to prepare campaign calendar considering other relevant events (such as medical conferences, new indications for product, etc.). Apply Agile methodologies to coordinate campaign development and deployment details with cross-functional collaborators. Campaign Execution Preparation Ensure operational readiness of campaigns with the Global Service Center, DTI (Digital Technology & Innovation), Digital Operations and Global Data and Analytics partners. Campaign Metrics (Cross-Channel Campaign Measurement & Reporting) - The Campaign Excellence Manager facilitates the definition and documentation of how the success of the campaign will be measured with the Commercial Data and Analytics Data Sciences team. The Campaign Ops Manager also facilitates the design of the Tagging Strategy to enable reporting, measurement and campaign optimization. Desired Skills Strong leadership, collaborating, and influencing skills with a demonstrated ability to achieve goals and results in a highly matrixed environment. Experience facilitating conversations and driving decisions in cross-functional settings. Strong consultative problem-solving skills. Solid understanding of metadata and tagging methodologies for effective tracking of digital marketing campaigns. Solid understanding of Marketing Automation Platforms and proficiency in defining requirements to implement in automation platforms. Direct experience with Salesforce Marketing Cloud . Able to work without guidance, take full ownership of campaigns, deal proactively with queries, present solutions, and contribute. Ability to effectively present ideas and document complex concepts and processes in both written and oral communication. Excellent interpersonal and organizational skills. Thrive in a fast-changing environment. Basic Qualifications: Doctorate Degree OR Masters degree with 4 - 6 years of experience in Campaign Management or related field OR Bachelors degree with 6 - 8 years of experience in Campaign Management or related field OR Diploma with 10 - 12 years of experience in Campaign Management, IT or related field. Preferred Qualifications: 5+ years of techno-functional experience in Digital Marketing Operations, Email marketing, SFMC ecosystem, CMS, CRM, Analytics, and Agile. Demonstrated experience with Marketing Automation platforms (SMFC certification is a plus) Good understanding of data flow and management. Experience working with Brand teams and Senior business collaborators. Also, in working on highly complex projects which involve cross-channel integration, solution designing, implementation and support. Ability to design and consult on end to end journeys involving multiple channels Strong teammate to actively coordinate with different collaborators from Amgen and Global Service Center. Ability to understand the big picture when it comes to related platforms and integrations. Ability to make data-driven decisions around digital marketing using reporting tools like Tableau. Use the latest standard methodology learning from the industry to help Customers ensure that marketing campaigns and solutions are fully integrated and fine-tuned via data-driven insights.
