Job
Description
Key Responsibilities Omnichannel Campaign Design and ownership of the OmnichannelDesign toolkit The Campaign Excellence Manager is responsible for building capabilities in local brand teams to enable developing engaging omnichannel customer experiences. In this process, the Campaign Excellence Manager facilitates robust campaign design conversations by bringing in key inputs including brand strategy, customer journey leverage / intervention points, key segments with digital affinities and preferences, behavioral objectives per segment, segment-specific insights, hypotheses and drivers / barriers message and content plans. Campaign Analysis In this role, you will be responsible for analyzing the performance of marketing campaigns across various markets, looking at performance of channels and content, extracting actionable insights, and contributing to the optimization of our campaigns. The ideal candidate possesses strong analytical skills, attention to detail, and the ability to translate data into meaningful recommendations. High-level understanding of both strategic and tactical components of campaign planning, advise strategic collaborators on how to leverage marketing technology platforms such as Salesforce Marketing Cloud, VEEVA Sales CRM, Websites and 3rd Party Channel Partners (into the campaign planning process.). Workshop Facilitation Facilitate workshops using the Customer Experience design process to develop omnichannel campaigns including development of campaign objectives, target customer groups, message flows, and customer journeys. Project Management The Campaign Excellence Manager maximises the campaign design process for operational planning requests from the brand to coordinate the execution of the Customer Experience. E.g., they coordinates with brand leads to prepare campaign calendar considering other relevant events (such as medical conferences, new indications for product, etc.). Apply Agile methodologies to coordinate campaign development and deployment details with cross-functional collaborators. Campaign Execution Preparation Ensure operational readiness of campaigns with the Global Service Center, DTI (Digital Technology & Innovation), Digital Operations and Global Data and Analytics partners. Campaign Metrics (Cross-Channel Campaign Measurement & Reporting) - The Campaign Excellence Manager facilitates the definition and documentation of how the success of the campaign will be measured with the Commercial Data and Analytics Data Sciences team. The Campaign Ops Manager also facilitates the design of the Tagging Strategy to enable reporting, measurement and campaign optimization. Desired Skills Strong leadership, collaborating, and influencing skills with a demonstrated ability to achieve goals and results in a highly matrixed environment. Experience facilitating conversations and driving decisions in cross-functional settings. Strong consultative problem-solving skills. Solid understanding of metadata and tagging methodologies for effective tracking of digital marketing campaigns. Solid understanding of Marketing Automation Platforms and proficiency in defining requirements to implement in automation platforms. Direct experience with Salesforce Marketing Cloud . Able to work without guidance, take full ownership of campaigns, deal proactively with queries, present solutions, and contribute. Ability to effectively present ideas and document complex concepts and processes in both written and oral communication. Excellent interpersonal and organizational skills. Thrive in a fast-changing environment.
