Campaign Data Analyst

Role Overview: As a Marketing Campaign Specialist, your main responsibility will be to apply marketing principles and campaign strategies in order to effectively manage audience segmentation. You will work closely with marketing teams to understand campaign objectives and translate them into targeted audience segments. It is important to communicate proficiently with both technical and non-technical stakeholders. Adherence to industry standards for data handling, including procedures related to Personally Identifiable Information (PII) data storage, transfer, and disposal, will be crucial in this role. Key Responsibilities: - Utilize Adobe Experience Platform (AEP) for segment creation, ensuring PII data handling compliance, and maintaining data governance standards. - Alternatively, work with Adobe Campaign Classic for tasks such as audience segmentation, audience enrichment, and various data handling processes. Qualifications Required: - Strong proficiency in marketing principles and campaign strategies. - Effective collaboration and communication skills for engaging with diverse stakeholders. - Familiarity with PII data storage protocols, data transfer methods, and disposal procedures. - Previous experience and working knowledge of either AEP or Adobe Campaign Classic, including skills in segment creation, PII data handling compliance, and data governance for AEP, or audience segmentation, audience enrichment, and data handling for Adobe Campaign Classic. Additional Company Details: Experience in lead nurture workstreams, data modeling, and creating audience cohorts to optimize reach would be advantageous. Familiarity with importing audiences or connecting to external systems through APIs, like Postman, is a plus. Working knowledge of JavaScript and experience in Adobe Journey Optimizer, including defining triggers and actions, journey orchestration, and working with Custom actions, would also be beneficial for this role.,