Campaign Data Analyst

As a Campaign Data Analyst in Bangalore with over 4 years of experience, you will be responsible for performing audience/list building for marketing campaigns using SQL. You will utilize the SAS platform to implement selection logic for targeted audience segments, ensuring accuracy and completeness based on campaign requirements and selection criteria. Your role will involve preparing and sharing waterfall reports for campaign approval, conducting quality checks, and validating campaign data to maintain accuracy and compliance. Collaboration with internal teams and stakeholders is essential to ensure successful execution of marketing campaigns. You will monitor campaign performance, provide data-driven insights for improvements, and analyze results while troubleshooting any issues that may arise. Maintaining daily oversight of campaign inventories will be part of your routine to ensure smooth operations. Your proficiency in SQL is crucial for this role, along with hands-on experience in list/audience building for campaigns. Knowledge of SAS or exposure to working on SAS platforms is considered a plus. Strong communication and collaboration skills are required, along with attention to detail and robust analytical abilities. Actively participating in calls and meetings related to campaign planning and delivery is also expected from you.,