Campaign Data Analyst

As a Campaign Data Analyst, your role involves performing audience/list building for marketing campaigns using SQL. You will work on the SAS platform to implement selection logic for targeted audience segments. It is crucial to understand campaign requirements and selection criteria, ensuring accuracy and completeness. Your responsibility includes preparing and sharing waterfall reports for campaign approval, conducting quality checks, and validating campaign data for accuracy and compliance. Collaboration with internal teams and stakeholders is essential to ensure successful execution of marketing campaigns. You will also be monitoring campaign performance, suggesting data-driven improvements, analyzing results, troubleshooting issues, and providing actionable insights. Daily oversight of campaign inventories is required to ensure smooth operations, along with active participation in calls/meetings related to campaign planning and delivery. Key Responsibilities: - Perform audience/list building for marketing campaigns using SQL - Work on the SAS platform to implement selection logic for targeted audience segments - Understand campaign requirements and selection criteria, ensuring accuracy and completeness - Prepare and share waterfall reports for campaign approval - Conduct quality checks and validate campaign data for accuracy and compliance - Collaborate with internal teams and stakeholders to ensure successful execution of marketing campaigns - Monitor campaign performance and suggest data-driven improvements - Analyze results, troubleshoot issues, and provide actionable insights - Maintain daily oversight of campaign inventories to ensure smooth operations - Actively participate in calls/meetings related to campaign planning and delivery Qualifications Required: - Strong proficiency in SQL is mandatory - Hands-on experience in list/audience building for campaigns - Good understanding of SAS or exposure to working on SAS platforms is a plus - Excellent communication and collaboration skills - Attention to detail and strong analytical abilities,