Campaign and Brand Strategy Executive

Company Description

5nance is renowned for creating India's first AI-powered, multi-asset portfolio called All Rounder. This innovative platform allows investors to build top-performing portfolios across varying market conditions with world-class advisory. By utilizing AI precision, 5nance makes investing across asset classes such as stocks, bonds, gold, and global indices accessible and affordable.

Role Description

This full-time on-site role in Mumbai - Malad West, (Mindspace) which involves developing and executing data-driven, multi-channel marketing campaigns to drive customer acquisition, engagement, and retention. The Campaign & Strategy Executive will analyze market trends, craft performance-focused strategies, and strengthen brand presence. The role also includes coordinating with cross-functional teams, managing projects, and ensuring alignment with overall business objectives.

Qualifications

• Strong Technical Skills and expertise in Finance
• Proficiency in Communication and Management Consulting
• Ability to work collaboratively in a fast-paced environment
• MBA or related advanced degree preferred
• Experience: 3-5 years in digital/campaign marketing, preferably in fintech, wealth management, or BFSI sector

Areas of Responsibility

• Plan and execute digital campaigns to drive customer acquisition, engagement, retention, and reactivation.
• Manage multi-channel digital journeys (Email, Push, SMS, WhatsApp, Social, Website) with a focus on performance tracking and optimization.
• Utilize tools like Netcore, GupShup, Google Analytics, and Meta Business Suite for campaign management and insights.
• Lead A/B testing to derive actionable insights and enhance campaign effectiveness.
• Collaborate with creative, product, tech, and media teams for seamless execution and innovation.
• Drive the annual marketing calendar aligned with business goals to boost revenue, visibility, and brand positioning.
• Monitor KPIs (CTR, open rate, conversions, CAC, etc.) and present insights to leadership for strategic decisions.
• Develop and implement customer segmentation for personalized and impactful communication.

Why Join 5nance - www.5nance.com

• Be part of a team redefining how marketing gets done, human + AI, side by side.
• Work on global campaign's that push boundaries and set trends.
• Creative freedom and no cookie cutter marketing.
• Growth opportunities across 5nance expanding ventures in Fintech, AI and digital innovation.