Business Unit Lead

1. Strategic Business Unit Head

Purpose

key objectives include planning and achieving targeted order booking and invoicing, penetrating specific geographies to enhance Neologic's visibility as an engineering solution provider, generating qualified enquiries, and developing and mentoring the entire sales team to ensure collective success.

Dept and Band

Project Sales,

Sr. Management Level -A4

Reports to

Board of Director

Required Education

BE any stream

Required Experience

15 to 20 Yrs.

Key Responsibilities

1. Strategy Development & Execution:

• Formulate, refine, and execute business strategies that align with company objectives, focusing on market expansion, revenue growth, and profitability.
• Set clear business objectives, KPIs, and growth targets for the SBU in collaboration with senior leadership.

2. Business Planning:

• Oversee the development of business plans and budgets for the SBU, including financial planning, forecasting, and resource allocation.
• Ensure profitability by monitoring cost structures and enhancing operational efficiency within the unit.

3. Market Research & Competitive Analysis:

• Conduct in-depth market research, monitor market trends, and analyze competitor strategies to identify opportunities for expansion or diversification.
• Leverage customer feedback and industry trends to guide product development and service offerings.

4. Team Leadership & Development:

• Lead, mentor, and develop cross-functional teams (sales, marketing, operations, and product development) to ensure all functions are aligned with business objectives.
• Foster a culture of collaboration, innovation, and accountability to maximize team performance and employee development.

5. Revenue Generation & Financial Accountability:

• Drive the SBUs sales and marketing efforts to achieve revenue and profitability goals.
• Develop pricing strategies, manage key accounts, and ensure timely collection of payments and project milestones.
• Monitor financial performance, ensuring the unit meets or exceeds financial targets.

6. Business Development & Relationship Management:

• Build and maintain strong relationships with key clients, stakeholders, and partners to expand market reach and drive new business.
• Identify and pursue new business opportunities, including potential mergers, acquisitions, partnerships, or joint ventures.

7. Product & Service Portfolio Management:

• Oversee the SBU’s product and service portfolio, ensuring offerings meet customer needs, are competitively priced, and maintain high quality.
• Work closely with the R&D and project teams to develop new products, services, or solutions that align with market demands.

8. Operational Excellence:

• Ensure efficient project execution by coordinating with internal departments (e.g., engineering, operations, finance).
• Monitor the SPANCO (Suspect, Prospect, Approach, Negotiate, Close, Order) cycle, ensuring smooth transitions from sales to project execution.

9. Brand Building & Marketing:

• Drive brand-building initiatives by participating in seminars, exhibitions, and conferences, ensuring the SBU's strong market presence.
• Oversee marketing activities, including online strategies, product promotions, and targeted campaigns to increase brand visibility.

10. Innovation & Market Expansion:

• Identify opportunities for innovation and growth, such as entry into new markets or the development of new products and services.
• Promote a forward-thinking mindset within the SBU, exploring emerging technologies and business models to stay ahead of industry trends.

11. Reporting & Compliance:

• Regularly report to senior management on the SBU’s performance, highlighting key achievements, challenges, and future plans.
• Ensure the unit complies with all statutory, regulatory, and company policies.

Span of Control

Key Interfaces

Sales Engineer, Sales Manager, RSM, Sales Head

Internal:

External:

Measure of Performance

Financial

Targeted Vs actual Order Booking

Customer

New customer acquired, Orders from new geography, Penetration into targeted sectors.

Process

Order quality (payment terms, price, margin), Quality of reports published (example order forecasts, Dashboard of sales, MIS)

Learning & Growth

New skills acquired e.g. Process Engineering, Case Study/white paper published

Essential Competency

Knowledge

Skills

Attitude

All Product range of Neologic

Communication & Presentation

Flexibility & Openness

Good commercial acumen

Market research & data analysis

Relationship building

Well versed with dairy, fruits & vegetables, food process manufacturing equipment & process

Good techno commercial negotiation skills, Leadership

Team Working

General Awareness: -

Ensure compliance with ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018 requirements; incident or near miss reporting; identify environmental aspects and impacts, hazards, and risks; ensure legal compliances.

Diverse Insights

In this role, we seek candidates who not only possess the technical skills and experience required but also demonstrate key behavioral traits that align with our company’s values and culture. We are committed to promoting diversity, inclusion, and equity. We also believe behavioural traits can provide important insights into a candidates fit to a role.