Business Strategy Internship

Role Overview: As an intern at Basil, your primary responsibility will be to conduct a global competitive analysis of food robotic machines. This will involve thoroughly reviewing competing robotic drink machines worldwide and assessing competitors based on factors such as cost, features, stage, go-to-market (GTM) strategies, industry associations, and pricing models. Key Responsibilities: - Develop a strategic roadmap for expanding Basil's market presence from India to the Middle East and eventually to the USA. - Identify and evaluate potential market opportunities, challenges, costs, and entry strategies for each region. - Engage with potential customers and industry experts overseas to gather insights into market needs and preferences. - Analyze customer feedback to refine and optimize the GTM strategy for different geographical markets. - Propose a comprehensive GTM strategy for the launch of Basil's robotic drink station. - Identify and recommend key market segments, potential channels, and innovative marketing approaches to enhance Basil's brand presence. Qualifications Required: - Strong analytical skills with the ability to conduct a global competitive analysis. - Excellent communication skills to engage with potential customers and industry experts. - Strategic thinking and the ability to develop a roadmap for market expansion. - Knowledge of marketing strategies and market segmentation. (Additional Company Details): Basil is a healthy food-beverage startup specializing in producing and marketing a variety of refreshing and innovative recipes. With a strong emphasis on quality and customer satisfaction, Basil aims to expand its brand presence and engage with the target audience through various social media platforms.,