Business Strategy Internship

As an intern at Basil, you will be responsible for conducting a global competitive analysis of food robotic machines. This will involve thoroughly reviewing competing robotic drink machines worldwide and assessing competitors based on factors such as cost, features, stage, go-to-market (GTM) strategies, industry associations, and pricing models. Your role will also include developing a strategic roadmap for expanding Basil's market presence from India to the Middle East and eventually to the USA. This will involve identifying and evaluating potential market opportunities, challenges, costs, and entry strategies for each region. To gather insights into market needs and preferences, you will engage with potential customers and industry experts overseas. Analyzing customer feedback will be essential to refine and optimize the GTM strategy for different geographical markets. Based on previous research and analysis, you will propose a comprehensive GTM strategy for the launch of Basil's robotic drink station. Additionally, you will identify and recommend key market segments, potential channels, and innovative marketing approaches to enhance Basil's brand presence. About Company: Basil is a healthy food-beverage startup specializing in producing and marketing a variety of refreshing and innovative recipes. With a strong emphasis on quality and customer satisfaction, Basil aims to expand its brand presence and engage with the target audience through various social media platforms.,