Business Intelligence and Data Analysis - CRM Analytics

Experience 4-10years

Location PAN India

Notice period- 0-90days

Role: Business Intelligence and Data Analysis

Responsibilities:

Discuss reporting needs with business users to identify critical KPIs and success metrics.

Design dashboards and reports that will provide data visibility into KPIs for leadership and business groups.

Review business reporting requirements and translate those requirements into technical reporting & dashboard specifications.

Develop data recipes/dataflows in CRM Analytics tool to support business requirements.

Help establish best practices and standards for dataflow, data recipe, dashboard, and report/lens development and deployment.

Perform data analysis, produce data samples/prototypes and produce ad-hoc reports. Obtain and analyze data by accessing multiple sources, including ADL, EDW and Salesforce.

Partner and collaborate with IT, platform owners and BI Analysts to provide input to project timelines, scope and risks for transformational commission initiatives.

Developing a clear understanding of system landscape, data repositories and its interrelationships.

Develop reports and processes to continuously monitor data quality and integrity issues and problems.

Locate and define new process improvement opportunities.

Perform extensive data unit testing and quality assurance (QA). Troubleshoot issues and work cross-functionally towards a solution.

Respond and resolve all assigned feedbacks (all priorities) within the set thresholds.

Provide guidance/governance on best practices and approaches to design, implement and sustain effective data driven analytics solutions

Skills & Qualifications:

Minimum of 5+ years in Salesforce and CRM Analytics having successfully implemented at least 1 TCRM solution.

Experience working with sales, service and marketing data is highly preferred.

Technical expertise building data models and ETL techniques (Data integration using Sync, recipes and dataflows).

Expert in building Salesforce CRM Analytics Dashboard/Reporting capabilities and UX design with advanced skills in binding, SAQL and JSON.

Experience with building Einstein Discovery models and deploying/embedding the model to Sales Cloud page layouts.

Familiarity with Einstein AI components like Next Best Action, Prediction Builder, and Insights nice to have.

Experience with CRM Analytics standard/templated apps.

Experience working in an Agile/Scrum environment.

Strong verbal & written communication skills. Self-starter personality who can operate with minimal supervision

Experience in problem solving, critical thinking and priority setting.

Certifications:

CRM Analytics & Einstein Discovery Certified (Must)

Salesforce Admin Certified (Preferred)

Team Lead Activities:

Should have experience in Leading the team

Need to drive customer and Management calls