Business Development Executive

Role Overview

The Business Development Manager at YEDL plays a key role in expanding our apparel, e-commerce, and brand-building ecosystem. This position focuses on identifying new business opportunities, strengthening partnerships, driving revenue growth, and supporting the development of YEDLs in-house brands, third-party collaborations, and creative services.

Key Responsibilities

1. Market & Opportunity Development

• Identify new business opportunities across apparel, e-commerce, wholesale, and private-label segments.
  
• Conduct market research to understand trends, customer behavior, and competitor movements.
  
• Explore potential partnerships with influencers, creators, retailers, and manufacturing units.
  

2. Sales & Revenue Growth

• Drive sales pipelines for B2B, wholesale, and service-based clients.
  
• Achieve monthly/quarterly sales targets by converting leads into active partners.
  
• Pitch YEDL services such as design, sourcing, branding, automation, and e-commerce solutions.
  

3. Client Relationship Management

• Build and maintain strong long-term client relationships.
  
• Act as the primary contact for brand partners, vendors, and collaborators.
  
• Ensure smooth onboarding, communication, and satisfaction throughout the project lifecycle.
  

4. Brand & Project Coordination

• Coordinate with internal teams (Design, R&D, Sourcing, Logistics, E-commerce) to deliver client requirements.
  
• Support the launch of new brands, capsules, drops, and collaborations.
  
• Ensure timelines, deliverables, and quality standards are met.
  

5. Strategic Planning

• Develop strategies to expand YEDLs footprint in the apparel & streetwear ecosystem.
  
• Propose new verticals, services, and market-entry opportunities.
  
• Support founder-level planning and business scaling initiatives.
  

6. Vendor & Partner Network Expansion

• Build networks with factories, suppliers, printers, logistics partners, and retailers.
  
• Negotiate pricing, timelines, and contracts to support YEDL operations.
  
• Maintain updated databases for all partners.
  

7. Reporting & Performance Tracking

• Prepare weekly and monthly business development reports.
  
• Track KPIs such as lead conversions, revenue, pipeline growth, and client performance.
  
• Provide insights and recommendations to improve processes and profitability.
  

8. Cross-Functional Collaboration

• Work closely with marketing teams to create pitch decks, proposals, and brand presentations.
  
• Support product launches on SKRIM and other platforms.
  
• Assist with photoshoots, campaigns, exhibitions, or events when required.
  

Skill Requirements

• Strong communication, negotiation, and presentation skills.
  
• Understanding of fashion, apparel production, e-commerce, and brand development.
  
• Ability to multitask, coordinate teams, and handle fast-paced environments.
  
• Strong analytical mindset with basic understanding of sales metrics and strategy.
  
• Proficiency in CRM tools, Excel, and business documentation.
  

Who Succeeds in This Role?

Someone who is:

• Entrepreneurial
  
• Fast, sharp, and proactive
  
• Good with people and numbers
  
• Passionate about fashion, e-commerce, and brand building
  
• Able to convert opportunities into real business