Business Development Executive – Software Lead Generation

Company: Observance Solutions (Observance Group)
Location: Lucknow, Uttar Pradesh (Hybrid/Remote options available)
Job Type: Full-time / Contractual

About Us

Observance Solutions is a growing IT and software development company under the Observance Group, headquartered in Lucknow. With over 12 years of experience in developing cutting-edge products and providing IT services Domestic/ International clients, we are now expanding our business presence globally, including government and domestic projects in India.

We specialize in custom software development, healthcare solutions, AI-driven analytics, and enterprise automation systems.

Position Overview

We are looking for an ambitious and self-driven Business Development Manager (Software Lead Generation) to join our team. The ideal candidate will play a pivotal role in identifying, nurturing, and closing leads for software development and IT services—both from domestic (Indian government & enterprise) and international (Upwork, Fiverr, LinkedIn) channels.

Key Responsibilities

• Generate new business leads through Upwork, Fiverr, LinkedIn, and other freelance/outsourcing platforms.
• Identify and develop business opportunities with Government agencies (GEM, NICSI, UP Electronics, etc.).
• Prepare and submit proposals, tenders, and bids for government and private projects.
• Build strong client relationships and maintain a consistent communication pipeline.
• Research market trends and identify potential business expansion areas.
• Collaborate with technical and marketing teams to prepare client presentations and demos.
• Meet or exceed monthly and quarterly lead generation and conversion targets.

Required Skills & Qualifications

• Proven experience (2–5 years) in lead generation or business development for IT/software services.
• Hands-on experience with Upwork, Fiverr, and LinkedIn Sales Navigator.
• Familiarity with GEM, NICSI, and other government procurement platforms.
• Strong understanding of software development lifecycle (SDLC) and technology trends.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and meet targets in a fast-paced environment.

Employment Type

• Full-Time or Contractual (Flexible Options Available)

What We Offer

• Competitive salary and performance-based incentives.
• Opportunity to work with international clients and government projects.
• Growth-oriented work environment and learning opportunities.
• Flexible working arrangements.

How to Apply

Send your CV and cover letter to hr@observancegroup.com with the subject line:
“Application for Business Development Executive – Software Lead Generation”

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person