Business Development Executive

1 - 3 years

3 - 5 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are looking for a dynamic and results-driven Marketing and Lead Generation Executive to support our business development efforts. The ideal candidate will be responsible for
identifying, engaging, and qualifying leads from target international markets and executing lead generation campaigns to support pipeline growth.

Key Responsibilities:

  • Conduct market research to identify potential clients (accounting firms, SMEs, CPAs,IT , Startups ,Real Estate developers etc.) in US, Canada, UK, Europe , Australia and New Zealand
  • Generate and qualify leads via LinkedIn, email marketing, and cold outreach.
  • Build and maintain a database of prospective clients using CRM tools.
  • Collaborate with the sales & BD team to create tailored outreach strategies.
  • Execute outbound campaigns and follow up on marketing inquiries.
  • Schedule discovery calls and demos for the business development team.
  • Monitor and report performance metrics (open rates, response rates, conversions, etc.).
  • Create and optimize email sequences, LinkedIn InMail scripts, and marketing collateral.
  • Stay updated on competitors and industry trends in the outsourcing and accounting space.

Qualifications & Skills:

  • Bachelor s degree in Marketing, Business Administration, or related field.
  • 1-3 years of experience in lead generation, business development, or marketing roles, preferably in the B2B or outsourcing industry.
  • Proven experience in targeting international markets especially the US, UK, Canada, Europe, Australia, and New Zealand.
  • Hands-on experience with LinkedIn Sales Navigator, Apollo, HubSpot, or similar CRM tools .
  • Excellent written and verbal communication skills.
  • Ability to work independently
  • Familiarity with accounting/finance services is a plus but not mandatory.

Preferred Qualities:

  • Self-starter with a proactive and target-driven approach.
  • Strong research and analytical abilities.
  • Tech-savvy
  • Comfortable working across time zones (if required for client follow-ups).

Compensation and Benefits:

  • Career growth opportunities in a fast-growing company.
  • Performance-based incentives and bonuses.

Key Skills :

  • Sales
  • Lead Generation
  • Client Relationship
  • Business Development
  • Vendor Negotiation
  • Onboarding

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