Business Analyst

Job Summary:

The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones. This role involves managing campaigns, analyzing market trends, overseeing brand communications, and coordinating with sales and product teams to achieve business growth objectives.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with company objectives.
• Manage the planning, development, and execution of multi-channel marketing campaigns (digital, social media, content, email, events, etc.).
• Conduct market research and competitor analysis to identify trends, opportunities, and customer insights.
• Oversee brand positioning and ensure consistent messaging across all platforms.
• Collaborate with internal teams (sales, product, design, etc.) to align marketing efforts with business goals.
• Manage marketing budgets, monitor ROI, and optimize campaign performance.
• Track and report on key marketing metrics (lead generation, conversion rates, engagement, etc.).
• Lead and mentor a team of marketing professionals or external agencies.
• Coordinate with media, PR, and advertising partners for promotional activities.
• Stay updated on emerging marketing technologies, tools, and best practices.

Qualifications & Skills:

• Bachelors degree in Marketing, Business Administration, Communications, or related field (MBA preferred).
• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Proven experience in developing and managing successful marketing campaigns.
• Strong understanding of digital marketing channels (SEO, SEM, social media, email, analytics).
• Excellent communication, leadership, and project management skills.
• Data-driven mindset with proficiency in marketing analytics and reporting tools (e.g., Google Analytics, HubSpot, etc.).
• Creative thinker with a strong eye for brand and content.

Preferred Skills:

• Experience in [industry, e.g., FMCG, SaaS, e-commerce, real estate, etc.].
• Familiarity with CRM and marketing automation tools (Salesforce, Marketo, etc.).
• Experience in managing cross-functional teams and agencies.
• Knowledge of graphic design, content strategy, and UX principles is a plus.

Compensation & Benefits:

• Competitive salary based on experience
• Performance-based incentives
• Health and wellness benefits
• Professional development opportunities
• Flexible working options

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Job Summary:

The Business Analyst will be responsible for identifying business needs, analyzing processes, and recommending data-driven solutions to enhance efficiency and performance. This role bridges the gap between business stakeholders and technical teams, ensuring that requirements are clearly defined, documented, and implemented effectively to support organizational goals.

Key Responsibilities:

• Gather, document, and analyze business requirements through meetings, workshops, and research.
• Translate business needs into functional and technical specifications for implementation.
• Evaluate current business processes and identify opportunities for improvement or automation.
• Collaborate with cross-functional teams (IT, Product, Finance, Operations, etc.) to deliver effective solutions.
• Develop process models, workflows, and use cases to communicate requirements.
• Conduct data analysis to support decision-making and identify trends or performance issues.
• Assist in project planning, scope definition, and prioritization of requirements.
• Support testing and validation of solutions to ensure alignment with business objectives.
• Prepare reports, presentations, and dashboards for management and stakeholders.
• Stay updated on industry best practices, tools, and technologies relevant to business analysis.

Qualifications & Skills:

• Bachelor’s degree in Business Administration, Information Technology, Economics, or related field (MBA or relevant certification preferred).
• 3+ years of experience as a Business Analyst or in a similar analytical role.
• Strong analytical, problem-solving, and critical-thinking skills.
• Proficiency in business analysis tools and techniques (e.g., SWOT, GAP analysis, process mapping).
• Experience with data visualization and reporting tools (e.g., Power BI, Tableau, Excel).
• Knowledge of SQL or data querying is an advantage.
• Excellent communication and stakeholder management skills.
• Experience with Agile/Scrum or other project management methodologies.
• Detail-oriented with strong documentation and organizational abilities.

Preferred Skills:

• Certification such as CBAP, CCBA, or PMI-PBA.
• Experience in [industry – e.g., banking, IT services, healthcare, retail, manufacturing, etc.].
• Familiarity with ERP, CRM, or business intelligence systems.
• Understanding of software development life cycle (SDLC).

Compensation & Benefits:

• Competitive salary and performance-based incentives
• Health and wellness benefits
• Professional training and certification support
• Opportunities for career growth and advancement
• Flexible working arrangements