Business Analyst Growth Marketing and Retention

3 - 4 years

5 - 9 Lacs

Posted:1 week ago| Platform: Naukri logo

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Full Time

Job Description

2 to 4 years of experience in business/marketing analytics or growth-focused analytics roles
Strong grasp of marketing funnel metrics, CAC, ROAS, LTV, retention, and other growth KPIs
 
SQL Mastery: 3+ years of experience writing and optimizing complex SQL queries over large datasets (BigQuery/Redshift/Snowflake)
Experience in campaign performance analytics across Meta, Google, Affiliates etc.
 
Comfort working with creative performance data (e.g., A/B testing, video/image-led analysis)
 
Experience with CLM campaign analysis via tools like MoEngage, Firebase.
Ability to work with large datasets, break down complex problems, and derive actionable insights
Hands-on experience or strong interest in applying AI/ML for automation, personalization, or insight generation is a plus
Good business judgment and a strong communication style that bridges data and decision-making
Comfort juggling short-term tactical asks and long-term strategic workstreams
Experience in a fast-paced consumer tech or startup environment preferred

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