BTL Activation Planner

Company Description

Mindshaft Media Pvt Ltd is a National Marketing Activation Agency that emphasizes creating value through partnership. Our focus is on developing new experiences that form an emotional connection and inspire action. We ensure that brand activations are impactful, memorable, and measurable.

Role Description

This full-time, on-site role is located in the Greater Kolkata Area. The BTL Activation Planner will be responsible for strategizing and executing Below-the-Line marketing campaigns. Daily tasks will include collaborating with clients to understand their needs, conceptualizing activations, coordinating with internal teams, managing logistics, and ensuring the smooth execution of campaigns.

Qualifications

• Experience in BTL marketing, event coordination, and campaign execution
• Strong strategic planning and project management skills
• Ability to work collaboratively with clients and internal teams
• Excellent communication and interpersonal skills
• Detail-oriented and problem-solving abilities
• Familiarity with the Greater Kolkata Area is a plus
• Bachelor's degree in Marketing, Business, or related field is preferred