BTL Activation Planner

Job Description

Job Title: BTL Activation Planner Company: Mindshaft Media Pvt Ltd Location: India Job Summary: Mindshaft Media Pvt Ltd, a leading marketing agency, is looking for a BTL Activation Planner to join our team in India. The ideal candidate will have a strong understanding of BTL (below the line) marketing techniques, and will be responsible for planning and executing BTL activation campaigns for our clients. Key Responsibilities: Collaborate with the Project And Operation team to understand the client’s marketing objectives and develop BTL activation strategies that align with those objectives. Research and identify appropriate BTL activation channels to reach the target audience, such as events, exhibitions, roadshows, etc. Create and manage budgets for BTL activation campaigns, ensuring that all activities are executed within the allocated budget. Develop detailed project plans, timelines, and budgets for each BTL activation campaign. Manage the end-to-end execution of BTL activation campaigns, including vendor management, logistics, and on-site execution. Measure and analyze the effectiveness of BTL activation campaigns and provide recommendations for improvement. Stay up-to-date with emerging BTL activation trends and technologies, and incorporate these into our agency’s offerings. Qualifications and Skills: Bachelor's degree in Marketing, Advertising, or related field. Minimum 3 years of experience in BTL activation planning and execution. Strong understanding of BTL marketing techniques and channels. Excellent project management skills, with the ability to manage multiple projects simultaneously. Strong analytical skills, with the ability to measure and analyze campaign effectiveness. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Proficiency in MS Office Suite (Word, Excel, PowerPoint). Knowledge of local vendors and suppliers for BTL activations. If you have a passion for BTL marketing and are looking to join a dynamic and growing team, please apply with your resume and cover letter. We look forward to hearing from you! Job Type: Full-time Pay: ₹35,000.00 - ₹80,000.00 per month Benefits: Cell phone reimbursement Provident Fund Schedule: Day shift Weekend availability Supplemental Pay: Yearly bonus Ability to commute/relocate: Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): How many years of experience do you have in BTL activation? Experience: BTL total work: 10 years (Required)