BTL Activation

About Book My Kitty:

We’re the ultimate social event platform, curating memorable kitty parties, lifestyle gatherings, and exclusive offers — connecting vibrant communities with brands they’ll love. With Book My Kitty, it’s not just about events, it’s about building powerful relationships between our audience and our partner brands.

Role Overview:

We’re looking for a high-energy, network-savvy professional to lead on-ground activations while driving brand tie-ups and endorsement opportunities. You’ll be the connector between Book My Kitty and lifestyle brands, ensuring partnerships translate into memorable campaigns, boosted visibility, and long-term collaborations.

Key Responsibilities:

• Brand Tie-ups – Identify, pitch, and close partnerships with relevant brands (FMCG, lifestyle, F&B, beauty, apparel, home décor, etc.) that align with our audience.
• Brand Endorsements – Work with partner brands to design endorsement opportunities through our events, influencers, and community presence.
• Event-based Collaborations – Integrate brand partnerships seamlessly into kitty parties, pop-ups, exhibitions, and society activations.
• On-ground Activation Management – Plan, organize, and execute brand-backed activations with flawless execution.
• Relationship Building – Maintain strong, ongoing relationships with brand managers, PR teams, and event sponsors.
• Negotiations & Proposals – Prepare partnership decks, negotiate deliverables, and ensure win-win collaborations.
• Performance Tracking – Track ROI for brand tie-ups and activations; report on engagement, leads, and brand impact.

What We’re Looking For:

• 1–4 years’ experience in BTL activations and brand partnerships (lifestyle, FMCG, events, hospitality preferred).
• Strong networking and relationship-building skills — you know how to open doors and keep them open.
• Excellent communication skills (English & Hindi) with the ability to pitch persuasively.
• Understanding of brand marketing, endorsements, and sponsorship dynamics.
• Self-driven, creative, and comfortable managing multiple activations/partners simultaneously.
• Proficiency in MS Office (Excel, PowerPoint) for reporting and presentations.

Perks & Benefits:

• Competitive salary + performance-based incentives.
• Opportunity to network with top brands and high-profile personalities.
• Exposure to creative brand integrations and premium lifestyle events.
• Fun, collaborative, and idea-friendly work environment.

Reporting To: Head – Marketing & Partnerships

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Commuter assistance

Application Question(s):

• How Many events have you executed?
• How many Exhibitors are in touch with you?
• How Many Sponsors are in touch with you?

Education:

• Higher Secondary(12th Pass) (Required)

Experience:

• BTL: 1 year (Preferred)
• B2B Marketing: 1 year (Preferred)
• Event marketing: 1 year (Preferred)
• Exhibition Marketing: 1 year (Preferred)

Language:

• Fluent English (Preferred)

Willingness to travel:

• 25% (Preferred)

Work Location: In person