Branding & Marketing Executive

The Branding & Marketing Executive will be responsible for developing and implementing branding and marketing strategies that enhance the company's image and increase market presence. This role involves managing marketing campaigns, conducting market research, and collaborating with internal teams to ensure consistent brand messaging across all channels. The ideal candidate will have a strong understanding of both traditional and digital marketing techniques, excellent communication skills, and the ability to analyze market trends to drive growth.

Key Responsibilities

• Develop and execute branding strategies to establish and maintain a strong brand identity.
• Plan, coordinate, and manage marketing campaigns across various platforms including digital, print, and social media.
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Collaborate with creative teams to produce marketing materials that align with brand guidelines.
• Monitor and analyze campaign performance using analytics tools, providing insights and recommendations for improvement.
• Manage and optimize the company's digital presence, including website, SEO, and social media channels.
• Ensure consistent messaging and visual identity across all marketing and communication materials.
• Coordinate with sales and product teams to align marketing efforts with business goals.
• Manage marketing budgets and track the return on investment (ROI) of marketing activities.
• Stay updated with the latest marketing trends and best practices to maintain a competitive edge.