Branding & Content Specialist

Openxcell Technolabs

3 - 7 years

0 - 1 Lacs

ahmedabad

Posted:1 week ago| Platform:

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Skills Required

content marketing gaming branded content brand marketing content creation mass communication social media creative content brand strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Define and maintain the brand tone, voice, and messaging across all digital platforms.
Plan, create and curate content for social, campaigns, blogs, and community posts.
Collaborate with the design team to create visual templates, assets, and brand guidelines that are reusable and scalable.
Plan and execute content for new game launches, seasonal events, and promotions.
Work with product and marketing teams to align content with business goals and campaigns.
Track trends, memes, and conversations that resonate with Gen Z and gaming communities, and adapt them to Minibets brand style.
Ensure brand consistency and positioning across all communication.

Preferred candidate profile

Degree in Mass Communication, Media Studies, Marketing, or related field.
Strong grasp of brand storytelling, positioning, and digital communication.
Excellent copywriting and content creation skills.
Ability to translate gaming culture into creative campaigns and messaging.
Hands-on experience working with design teams and creatives.
Ability to plan content calendars, work under deadlines, and manage multiple projects.
High energy, proactive, and passionate about gaming and digital culture.

Preferred Skills

Experience in gaming, crypto, or online entertainment industries.
Knowledge of design tools (Figma/Canva familiarity is a plus).
Exposure to social media community building (Discord, Telegram, Reddit).
Prior experience in brand strategy or campaign ideation.

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