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Vasal Educational Group
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Branding and PR Manager

Branding and PR Manager

Vasal Educational Group

5 - 7 years

0 Lacs

jalandhar

Posted:2 weeks ago| Platform:

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Skills Required

branding and marketing google analytics data analysis expressions strategic & creative thinking digital marketing strategies brand communication digital pr & influencer relations digital marketing campaign branding seo digital branding

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Digital Strategy and Planning:

Develop and implement comprehensive digital media strategies.
Stay updated on digital marketing trends and competitor activities.

Social Media Management:

Oversee social media accounts (Facebook, Instagram, LinkedIn, Twitter, etc.) and ensure consistent brand messaging.
Plan and execute engaging content, including graphics, videos, and blogs.
Monitor and respond to audience engagement and feedback.

Paid Advertising & Campaign Management:

Plan, execute, and optimize paid digital marketing campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
Track campaign performance and make data-driven adjustments to improve results.

SEO & Content Marketing:

Develop and implement SEO strategies to improve organic search rankings.
Work with content creators to optimize website content, blogs, and landing pages.

Email & CRM Marketing:

Create and manage email marketing campaigns to nurture leads and retain customers.
Segment and personalize email campaigns for maximum engagement.

Analytics & Performance Tracking:

Monitor key performance metrics (KPIs) and generate reports on digital campaign effectiveness.
Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track website traffic and user behavior.

Collaboration & Team Coordination:

Work closely with designers, Social media executive and developers to execute marketing strategies.
Coordinate with external agencies and vendors as needed.

Preferred candidate profile

Education

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