Branding And Marketing Executive

Branding Executive

The Branding Executive will play a critical role in positioning the hospital as a trusted, innovative, and patient-centric healthcare provider.

Key Responsibilities Areas (KRA):

1. Brand Strategy & Development

• Assist in the formulation and execution of brand strategies aligned with the hospitals vision, mission, and values.
• Ensure consistency in messaging, tone, and visual identity across all materials and communication platforms.
• Monitor competitor branding and suggest improvements.
  

2. Content Creation & Management

• Develop and manage content for brochures, posters, banners, digital media, press releases, and internal communications.
• Coordinate with the creative team or external agencies for design and production of marketing collateral.

3. Digital Branding & Online Presence

• Maintain and update the hospitals website and social media channels with engaging, brand-aligned content.
• Work with the digital marketing team to plan and execute branding campaigns online.
  

4. Hospital Events & Campaigns

• Support in the planning and execution of hospital events such as health camps, CME programs, awareness drives, and CSR initiatives.
• Ensure branding guidelines are followed at all touchpoints during events.
  

5. Internal Branding

• Develop internal communication tools and campaigns to foster employee alignment with the hospital’s brand values.
• Ensure all departments are equipped with updated branding materials.
  

6. Vendor & Agency Coordination

• Liaise with printing vendors, branding agencies, designers, and photographers to ensure timely and quality execution of branding deliverables.
• Manage branding budgets and procurement as required.
  

7. Monitoring & Reporting

• Track effectiveness of branding initiatives and generate regular reports.
• Conduct surveys or collect feedback to gauge public perception of the brand.

Preferred candidate profile

• Bachelor’s degree in Marketing, Mass Communication, Design, or related field.
• 2-4 years of experience in branding, preferably in healthcare or service industry.
• Strong understanding of branding principles, digital marketing, and visual communication.
• Excellent communication and project management skills.
• Proficient in MS Office and basic design tools (e.g., Canva, Adobe Suite a plus).
• Ability to work under pressure and manage multiple projects simultaneously.