Brand Strategist

Job Title: Branding Strategist / Branding Specialist

Location: Delhi
Job Type: Full-time
Experience: 5+ Years in Brand Strategy or Marketing
Salary: Negotiable (As per Past Experience & Interview)
Industry: Events

Role Overview:

We are seeking an experienced and visionary Branding Strategist / Branding Specialist to lead, develop, and execute impactful brand strategies that elevate our identity across digital and physical platforms, enhance internal culture, and position us competitively in domestic and international markets. This role demands a mix of creative thinking, analytical insight, storytelling, and hands-on execution.

Key Responsibilities:

1. Brand Strategy & Positioning

• Develop and implement holistic branding strategies aligned with business goals.
• Define brand tone, personality, and positioning across diverse markets.
• Conduct competitive audits, customer research, and brand perception studies.
• Identify key differentiators and build compelling brand narratives.

2. Digital & Online Branding

• Oversee digital presence across platforms—website, social media, SEO/SEM, email campaigns, YouTube, etc.
• Collaborate with digital marketing teams for consistent messaging and visual identity.
• Develop online campaigns to grow brand awareness, reach, and engagement.

3. Offline & Experiential Branding

• Lead brand integration across exhibitions, events, retail spaces, OOH, packaging, merchandise, and printed materials.
• Plan and execute immersive brand activations, sponsorships, and collaborations.
• Ensure consistent visual identity in all physical touchpoints.

4. Internal Branding

• Design internal brand culture initiatives to engage and align employees with brand values.
• Collaborate with HR on internal communications, onboarding experiences, and office branding.
• Empower teams through brand trainings and ambassador programs.

5. Global & Local Market Adaptation

• Tailor brand messaging to resonate with both Indian and international audiences.
• Manage localization of visual and verbal brand identity for regional and global campaigns.
• Ensure global brand consistency while allowing for local cultural relevance.

6. Cross-Functional Collaboration

• Work closely with leadership, sales, design, marketing, PR, HR, and product teams.
• Guide agencies and external partners on brand standards and campaigns.
• Manage branding-related vendors and creative partners.

7. Monitoring & Governance

• Develop brand guidelines and ensure adherence across all channels.
• Track performance of brand initiatives using metrics like awareness, engagement, sentiment, and equity.
• Stay updated on market trends, consumer behaviour, and branding innovations.

Key Requirements:

• Bachelor’s/Master’s degree in Marketing, Branding, Communication, or related field.
• 5+ years of proven experience in brand strategy, brand management, or marketing.
• Strong portfolio showcasing multi-channel branding initiatives (digital, offline, internal, global).
• Exceptional storytelling, copywriting, and design sensibility.
• Proficient in tools like Adobe Creative Suite, Canva, brand asset managers, and analytics platforms.
• Ability to think strategically and execute creatively.
• Excellent project management and cross-functional communication skills.

Preferred Qualifications:

• Experience working with both B2B and B2C brands.
• Exposure to global markets or multicultural branding.
• Experience in fast-paced industries like events, tech, Design.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹55,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Schedule:

• Day shift
• Fixed shift
• Morning shift

Work Location: In person