Brand Strategist

1. Brand Strategy & Positioning
• Develop and execute a compelling brand vision and positioning aligned with business growth objectives. • Define and uphold the brands core values, personality, and market identity. • Drive consistent messaging and visual identity across all consumer touch points. • Use consumer insights, competitive analysis, and industry trends to evolve the brand narrative. • Track brand health metrics and initiate brand-building initiatives accordingly.

2. Brand Activation, Campaigns & Product Launches
• Plan and lead integrated marketing campaigns and product launches across retail, digital, and trade channels. • Partner with Product, Sales, and Creative teams to ensure brand consistency. • Build annual brand calendars and creative briefs that align with GTM and seasonal priorities.

3. Market & Consumer Insights
• Monitor market trends, customer behaviors, and emerging opportunities to drive innovation. • Conduct periodic research and reporting on brand KPIs, competition, and customer preferences.

4. Cross-functional Collaboration
• Collaborate with Sales, Product, Digital, Finance, and external agencies to deliver cohesive brand experiences. • Present strategic plans, campaign reviews, and performance updates to top management.

5. Business & P&L Ownership
• Own the P&L for the brand/category and drive performance across revenue and profitability metrics. • Lead marketing budgeting, pricing strategies, sales forecasting, and ROI optimization.

6. Team Creation & Mentoring
• Build and lead a high-performing marketing and brand development team. • Provide strategic direction and mentorship to develop a future-ready team aligned with brand goals.