Brand Strategist

Job Role: Brand Strategist - Brand Consultancy Team
Experience Level: 3+ YearsLocation: Bangalore, Karnataka (On-site)

Job Overview: Are you a creative wordsmith with a passion for crafting engaging, informative, and long-form contentOur website team is seeking a talented Content Writer with 2-3 years of experience to join our dynamic and growing organization. In this role, you will be responsible for producing high-quality articles, blog posts, and web content that captivate our audience, drive organic trac, and elevate our online presence.

Roles and Responsibilities:Define, plan, and execute brand research - primary and secondary.Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.Plan & Conduct secondary research by way of brand audits and SWOT analyses to assessstrengths, weaknesses, opportunities, and threats.Develop brand positioning statements and value propositions that diferentiate the company in the marketplace.Collaborate with creative teams to develop compelling visual assets, marketing collateral,and brand campaigns.Present brand strategies, recommendations, and campaignsStay updated on industry trends, consumer preferences, and emerging technologies torecommend innovative brand strategies and tactics.

Qualifications:Bachelors degree in Marketing, Communications, or a related field.Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with aminimum of 4-5 years in brand development and management.Experience in developing and launching successful brand campaigns.Strong analytical skills and ability to interpret data, consumer insights, and market researchfindings.Creative thinker with a strategic mindset and a strong understanding of brand identity andpositioning.Excellent communication, presentation, and interpersonal skills, with the ability to influenceand collaborate efectively.Strong leadership and management skills.Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.Proficiency in branding tools and software, as well as Google Workspace and projectmanagement tools.

Objectives of this role:Developing and implementing comprehensive brand strategies that align with the companysobjectives and target audience preferences.Conducting branding focused market research and analysis to identify trends, competitiveinsights, including conducting primary research to understand consumer behaviours thatinform brand positioning.Defining brand elements, including brand architecture, messaging, value proposition,positioning, tagline, voice, and tone, to ensure consistency across all channels.Aiding design & content teams in properly understanding and implementing finalisedstrategiesCollaborating with cross-functional teams, including marketing, PR, and web to integratebrand strategies into ongoing initiatives.Project ownership, coordination, and client management on key accounts.