Brand Strategist

Role Overview: As a Brand Strategist with 3-4 years of experience, your main responsibility will be to define your company's positioning by gathering feedback from sales and analyzing consumer behavior. You will be tasked with crafting the differentiation strategy, creating guidelines for the company's voice, and briefing the creative team on various marketing projects. Your role will also involve conducting competitive research, designing promotional campaigns, developing social media strategies, and assessing the performance of advertising campaigns and events. Additionally, you will be expected to analyze market trends and identify new opportunities and challenges. Key Responsibilities: - Gather feedback from sales and analyze consumer behavior to define the company's positioning - Craft the company's differentiation strategy - Create guidelines defining the company's voice both online and offline - Brief the creative team on marketing projects - Conduct competitive research to identify strengths and weaknesses - Design promotional campaigns for new products and markets - Develop the company's social media strategy - Assess the performance of advertising campaigns and events - Analyze market trends and identify new opportunities and challenges Qualifications Required: - Work experience as a Brand Strategist or similar role in Marketing - Portfolio of brand-building projects is a plus - Excellent understanding of the full marketing mix - Experience developing marketing strategies based on market segmentation - Data-driven thinking - Creativity - Communication and writing skills - BSc/MSc in Marketing or relevant field,