Brand Manager | Excrin

As a Brand Manager with 2-3 years of experience, you will be responsible for developing brand and marketing strategies, identifying target audiences, and creating effective campaigns. You will need to have a strong understanding of the full marketing mix, analytical skills, and a creative mindset. Your role will involve analyzing brand positioning, shaping the company's vision, translating brand elements into plans, managing a team of marketing professionals, and leading creative development to drive audience engagement. You will also be required to establish performance specifications, monitor marketing campaign performance, and assess ROI and KPIs. Additionally, you will need to stay up-to-date with market trends, research consumer behaviors, and oversee marketing and advertising activities. Your innovative growth strategies will play a key role in aligning the company around the brand's direction and tactics. A degree in marketing or a related field is preferred for this role.,